Fighting the myth of the ecommerce monopoly
AdNews features this article written by Engaging.io about the ecommerce monopoly and what it really means for the independent ecom traders. It’s definitely not all the doom and gloom some press would have you believe! adnews.com.au/fighting-the-myth-of-the-ecommerce-monopoly If you have an ecommerce business and want to know...
Private vs Public Blockchains
As blockchain remains a hot topic in adland and beyond, Fraser Gordon from Engaging.io had an article published in Mumrbella this week which provides an explainer on the differences between public and private versions of the technology. A PhD in advanced mathematics is not required....
2018 B&T Awards Best Digital Services Finalists
Like a stealth bomber, Engaging.io have been flying under the radar doing cool stuff for almost a decade. In fact nothing like a stealth bomber in any way other than we’ve consciously never tried to put ourselves in the spotlight. This year though, we thought...
My Health Record’s invisible marketing strategy
The nature of humans means we are often dubious about things we don’t understand. We’re always looking for the catch and waiting to be disappointed. The job of marketers (good ones at least) is to recognise this and make marketing not only engaging, but informative...
When small data becomes integral to a campaign’s success
A recent educational campaign we undertook for the Cancer Council to promote the correct application of sunscreen attracted one of the highest completion rates we’ve ever seen for a 55-second video. Why? It was all about the data. The small data. By analysing the results of test...
Blockchain: The good, the bad and the ugly
As a technology, blockchain is undoubtedly groundbreaking and is set to change how we do business in the future. However, blockchain is not the solution for everything. The very idiosyncrasies that make it such a brilliant solution for some applications, make it a terrible one...
The real cost of mining blockchain
Why private blockchains will overtake their public rivals Cost and Time. That’s the answer. It’s probably easier to start at the beginning though, rather than the closing statement. Making a living as a miner Public blockchains pay independent miners to authenticate transactions. For this article,...
XeroSync is live! – HubSpot Xero Integration
We have just finished our HubSpot to Xero integration plugin! You can now easily invoice your deals directly from HubSpot. Invoice your deals directly from HubSpot Less friction between accounts and sales Streamline your process and save time Track invoices and payments easily Check it...
Retargeting without ads – Integrate and Automate
The beauty of selling online is once it’s set up efficiently you can sit around in your underwear at night drinking a glass of wine while the orders are rolling in thinking ‘watch out Jeff Bezos I’m coming for you!’ An eCommerce store is a...
HubSpot integration solutions
You’ve just made a significant investment in HubSpot, a very cool Marketing Automation & CRM Growth Engine. We get it, you’re keen to get started. But your business data lives in multiple places online. It’s a big problem when those different data sources aren’t talking...
Redis Setup Drupal 7 on Elastic Beanstalk with ElasticCache
The usual redis connection with drupal 7/8 is quite easy. Installing the phpredis extension and redis drupal module should be enough for most cases. But when it turns to cloud platform, a lot of extra settings will need to be done to get the redis...
Why All Email Should Be Mobile-First
About eight years ago I went to an Adobe Creative Cloud summit, this was when Adobe had just moved to a cloud-based application and revamped all their products. The Adobe presenters were wowing everyone with how easy it was to make something responsive for mobile...
Greed, Facebook and advancing the Blockchain
The recent explosion in blockchain and cryptocurrencies like Bitcoin and the thousands of knock-offs that followed, all promising to be the next big thing and to essentially make you rich, are all driven by one thing – pure greed. When you’re looking at a crypto...
We won what?
Winning awards. Who doesn’t love to have their work recognised as being at the top of their game? Awards though, generally speaking, are aimed at sectors or specialities where there is a lot of competition. It’s a good way to distinguish yourself from the myriad...
Import HubSpot Deals, Contacts and Companies while maintaining their associations via the HubSpot API
You’re probably reading this article because you have made the wise choice to ditch whatever painful-to-use CRM and migrate your data over to HubSpot. Happy days are ahead for you once you get up and running! Getting your data in to HubSpot is pretty easy....
Blockchain – guilty by association
Why cryptocurrency is giving Blockchain an undeserved bad name Until 2009, there were a grand total of 180 currencies in the world. Some of which have remained unchanged for over 900 years. Everyone one of those currencies had one thing in common, they were all...
ChildCareCRM HubSpot Integration
We were approached by a client to help create a ChildCareCRM HubSpot Integration which could funnel their leads from HubSpot directly into the ChildCareCRM in real time! The ChildCareCRM software is designed for today’s childcare professional and makes enrolment, billing, and scheduling easy. When combined...
Licensed vs bespoke database options. Which should you choose?
Which database should I use? It’s a question we get asked a lot, and it’s rare we ever give the same answer. Whether a company who’s decided to invest in a new database or software product should buy an existing off-the-shelf package or have...
Video conferencing
The growing demand for visual communications among millennials is re-shaping the traditional workplace. Video conferencing is forcing businesses to redefine their culture. There is undoubtedly a generational divide, with a split between those who view digital visual communication as either impersonal or a novelty, and...
Prototyping – why bother?
Is building a digital product really that different from building a physical one? When it comes to prototyping, the answer is no. There’s a reason architects build models. Sometimes, when a client actually sees for the first time what they said they wanted, they realise...
How Travellers Autobarn re-funnelled drop-out leads and increased conversions by integrating HubSpot with their Ecommerce platform
Too many businesses focus on upper-funnel marketing, yet all marketers know it’s lower-funnel-centric marketing activity that yields the best results. And no one likes it when a prospect drops out of their lower marketing funnel. Today’s cut-throat world of highly competitive ecommerce sees more money...
HubSpot development & integration
As Australia’s best HubSpot Integration Agency, we’ve solved all manner of systems development & integration challenges. And one thing is for sure: no two integrations are the same! You’ve just made a significant investment in a very cool Marketing Automation & CRM Growth Engine. We...
The un-rocket science to working out a marketing plan for your website
Anyone with an expensive MBA or post-grad Marketing degree will tell you that you will need one of those before you can be any good at marketing your business website. Codswallop. Mostly. I’ve worked with many business executives, owners and marketers to develop new plans...
A digital agency’s tips to building an eCommerce website that actually works
So you’ve done the hard work… you’ve actually come up with an idea, built something, made something, have something you’re really good at to offer to others. Now all you need is your website and you’ll be a gazillionaire… No, most likely not. Or maybe...
Understanding smart contracts
To understand the significance of smart contracts, we need to first take a quick step outside the technical sphere to briefly understand the basics of contract law. Contract law is in essence, the regulations surrounding the formation of a binding agreement, knowingly entered into by...
How to easily configure HSTS for super secure SSL
Setting up your web server with an SSL certificate is now easier than ever. Not only does it make accessing your website more secure by encrypting the data transferred via an HTTPS connection but Google also now factors it into your site rankings. This guide...
Marketing tech stacks – how to build yours
In marketing, a tech stack as the name implies, is comprised of different elements that, when combined, form a complete tool. Kind of like a transformer. But less destructive. All elements of the marketing tech stack work independently of each other, and depending on...
A day with Shopify
Last month, Engaging.io presented at the ‘Day with Shopify’ world tour. After gracing Birmingham in the UK, New York, Vancouver and Bangalore, its last stop was Melbourne and we fortunate enough to attend and wax lyrical about bespoke web design. Now as amazing as our...
Befuddled by Blockchain? You might want to check out these useful links…
We at Engaging.io are in the very fortunate position to have some very cluey tech people in our team. And while we now develop solutions for clients using Blockchain methodology, if I’m completely honest, it took me a very long time to get my head...
How to get started with a Marketing Data Stack
We talk to a lot of people about Marketing Data Stacks and, to us, they are always really interesting conversations. What makes it interesting is that we have yet to have the same conversation twice. By that, I mean no one ever talks about their...
David and Goliath – Taking on the marketing giants
It’s a story most people are familiar with, yet I’ve always kind of felt sorry for Goliath. For those who need a refresher, Goliath was a mighty warrior, a giant of man, who day after day (40 to be exact) defeated his enemies in single...
Rental Car Manager HubSpot Integration
We recently completed a custom integration for the Rental Car Manager platform (RCM) with Hubspot. This integration allows the client to easily create a email workflow from Hubspot for any quotes that were not converted into sales. Data fields such as: Name Email Source Vehicle Type...
A Few Good Reasons Why You Should Pay Attention To Your Ad Frequency
If you are a Marketer you are probably facing some really ‘big picture’ decisions at the moment regarding your data and technology solutions. This can make it tricky to think about some of the smaller stuff, but if you read this article, I’m confident at...
A great example of user generated content done absolutely right!
Fox AU Home Entertainment have put the call out to Australia’s most creative Alien fan, and holy moly, there are some fans with some serious skills out there! They’re currently running a competition for users to design their own Alien: Covenant movie poster featuring their...
A brief history of Engaging Comms… it’s not War and Peace :-)
As we near the completion of our brand refresh, some of our newer members of staff liked the story of our evolution so much, they put together a little video. For those of you who have a few minutes where you have literally nothing else...
What AI can, and can’t, do
Last week a few of us attended an intimate talk at The Florence Guild by Toby Walsh, professor of artificial intelligence at UNSW on what AI can (and can’t) do… even to us, who dabble in AI every day, it was a fascinating talk. As...
Data driven marketing and understanding tech stacks
There’s a lot of talk in marketing circles about data, personalisation and data stacks. It can all feel pretty overwhelming and leave marketers unsure what the right solution is for them. I’ve seen stats that point to there being more than 3,500 marketing tech solution...
No outsourcing here, thanks.
I’ve lost count of the amount of times I’ve been approached by people & agencies almost forcing their outsourcing services on me, telling me how silly it would be of us not to accept their awesome offer of assistance… Not one of them asked me...
Mumbrella 360 2017 highlights
Todd, Fraser and myself attended this year’s Mumbrella 360 conference. We didn’t get to see all the sessions, but here’s a quick overview of what we think were the standouts: From Storytelling to the New Age of ‘Hypertelling’ Michael Yapp, Founder & Chief Creative Officer,...
Who is Map My Plan and why did they win FinTech’s Financial Advice Innovator of the Year 2017?
At the 2017 FINTECH awards, the winner for Financial Advice Innovator of the Year went to Map My Plan. We were especially thrilled, as we built their site. So who are Map My Plan, and why did they win? In a nutshell, Map My Plan...