SMS in HubSpot: A Guide to Uses and Benefits

By Jeffrey Caduldulan on Dec 6, 2023
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With over fifteen million text messages exchanged every minute in 2023, and individuals dedicating an average of five to six hours per day on their phones, businesses can't afford to overlook the potential of Short Message Service (SMS). By leveraging the robust capabilities of HubSpot, your business can harness the full power of SMS as a key medium for a successful marketing campaign.

Understanding SMS and How HubSpot Enhances It

SMS, or Short Message Service, is a cost-effective and straightforward way to communicate with customers. HubSpot takes SMS to the next level, providing a platform for creating, managing, and analyzing SMS campaigns. Let's delve into the various aspects of HubSpot SMS and how it can revolutionize your marketing efforts.

Create and Send SMS Messages in HubSpot
HubSpot allows you to draft and send SMS messages directly to your contacts. This feature is a game-changer, enabling you to engage more intimately with customers who willingly opt into communication with your business.

SMS Campaigns
Leverage HubSpot SMS to drive meeting bookings, deliver real-time event updates, or execute time-sensitive promotions. This capability provides a dynamic way to connect with your audience and boost engagement.

Manage SMS Marketing at Scale
HubSpot SMS creates a direct line to engage with customers, delivering relevant and timely messages. The platform empowers businesses to have meaningful conversations at scale thanks to personalized tokens, contact integration, and workflows.

Deliver Personalized SMS Experiences
Tailor the content of your messages, schedule them for specific times, and allow recipients to opt-out automatically. With HubSpot SMS, you can create personalized experiences that resonate with your audience.

Analyze Message Engagements
After sending a message, HubSpot enables you to analyze which contacts opened your text and clicked on any links in the message. This feedback is invaluable as it helps you refine your strategy for future campaigns.

Send Automated SMS Messages using Workflows
HubSpot takes automation a step further by allowing you to configure SMS messages within the workflows tool. This feature is particularly useful for providing important marketing or transactional information and streamlining the SMS subscription process.

AI Integration
Harness the power of artificial intelligence with HubSpot to generate ideas, outlines, or paragraphs for specific topics, as well as create variations of existing content. This integration ensures your SMS content remains fresh and engaging.

Uses of SMS in Marketing

Reach your Audience Instantly on Mobile
Capitalize on the immediacy of SMS to connect with your audience directly on their mobile devices.

Drive Purchase Decisions with Timely Messages
Utilize SMS to influence purchase decisions by sending timely and relevant messages.

Engage Customers with Personalized and Targeted Offers
Build meaningful connections by delivering personalized and targeted offers through SMS.

Getting Started with HubSpot SMS Marketing

To embark on your SMS marketing journey with HubSpot, keep in mind:

  • You must be in the U.S.
  • SMS is only available to Marketing Hub Professional and Enterprise users.

SMS Marketing Best Practices

Good Introduction
Send a welcome message to any new contact to establish a positive initial interaction.

Collect and Manage Consent
Ensure you have explicit consent from customers before including them in your SMS campaigns.

Manage Your Subscriber Lists
Keep your subscriber lists organized for targeted and effective communication.

Segment Different Groups
Segment your audience based on preferences, behaviors, and geographical location for more personalized messaging.

Keep Messages Short and to the Point
Respect your audience's time by delivering concise and relevant messages.

Incorporate AI
Enhance your SMS content by incorporating AI-generated ideas and variations.

Provide Opt-Out Options
Every message should include clear options for recipients to opt out of future communications.

What's stopping you from using SMS in HubSpot?

HubSpot's SMS feature is a powerful tool for marketers looking to enhance their communication strategies. By incorporating SMS into your marketing mix, you can build targeted messages that seamlessly fit into your customer journey. Personalize your conversations at scale, analyze engagement, and stay ahead in the competitive world of digital marketing with HubSpot SMS.

Jeffrey is a dedicated Solutions and Customer Success Support Analyst with a natural inclination for analytical thinking. His skills in problem solving allow him to understand the unique needs of stakeholders and develop tailored solutions that make tangible business impacts.

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