Boost Your Business with HubSpot’s AI Tools

By Brian Mitrof on Jan 12, 2024
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Artificial Intelligence (AI) has become a game-changer in the business world. With its ability to analyze vast amounts of data and make predictions, AI is transforming the way businesses operate by identifying patterns, detecting trends, and anticipating customer needs. It can help revolutionize various aspects of business, from marketing and sales to customer service and operations, via data-driven decisions. With AI, businesses can gain valuable insights, automate processes, stay ahead of the competition, and adapt to changing market dynamics.

Recently, HubSpot announced their launch of new AI tools that can help businesses in many ways. From generating blog post ideas and writing said posts in seconds, to creating full-working websites just from a description of what the website is about, to developing custom reports just by asking a question, HubSpot’s new tools are designed to leverage the power of AI and help businesses grow and thrive. Let’s go over some of these new tools and show you how they can help benefit your business and your customers!

HubSpot’s Content Assistant Tool

One of the newest tools in HubSpot’s AI arsenal is their Content Assistant tool, which can assist businesses in generating ideas for specific content topics and creating said content within seconds. This tool is great for both novice and seasoned content writers alike, as it gives you a starting point in the creation of your new content piece and allows you to build upon it further with more detail and your brand’s voice and style.

One example of how the Content Assistant tool can help is in the creation of blog post ideas, along with the creation of the blog post itself! It all starts with typing in a description of what you want your blog post to be about:


From there, HubSpot’s Content Assistant tool will generate a variety of blog post topics and SEO keyword recommendations based on your description. If however you don’t like any of the options presented, you can have the Content Assistant tool generate new options for you.


Once you make a selection, the Content Assistant tool will then generate an outline of how the blog post will be structured as well as what the title tag and meta description of the article will be. You can also make edits to these sections if needed.


Once everything is finalized, all you have to do is click “Generate” and the Content Assistant tool will draft up your brand new blog post for you!

Of course it’s recommended that you review the content and make any needed adjustments, but through the power of the Content Assistant tool you’ll be able to quickly draft up new, helpful, and informative content that can help answer your customers’ questions and help you stand out as an expert! The Content Assistant tool can also help quickly create and alter copy for website pages, landing pages, marketing and sales emails, and much more, allowing you to quickly and efficiently create new and engaging content in a variety of areas with ease.

Another powerful AI tool that HubSpot also launched is, a chatbot that allows you to ask it a variety of questions and requests and receive a result within a matter of seconds. is free to use for all HubSpot users, making it a tool that every HubSpot customer should take advantage of.


When you first visit the tool, you are greeted with a search bar where you can input your request. However if you don’t know where to start when it comes to what specific questions you can ask the chatbot, you can look through the list of question templates that include a wide range of questions and requests.


When you have your HubSpot account connected to the tool you’ll have the ability to quickly generate reports, such as how many new contacts you’ve garnered over a certain time-frame or what your top performing web pages are within a certain time-frame. You can even have the chatbot summarize key information from specific contact and company records, draft up an outreach email to a potential customer, and discover companies with specific characteristics like company size or technologies they use.

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You can also use to create some new imagery for an upcoming blog post or web page for you in different art styles just from your description of what you want the image to look like!


And if you’re still learning the ins and outs of HubSpot, can help answer any questions you may have about how to use HubSpot. You can even ask specific marketing or sales best-practices questions and receive a detailed answer thanks to’s connection to over 600 hours of HubSpot Academy videos!

aiblog9-500x310 is the ultimate tool for those looking to quickly generate answers to specific questions or new content in a flash, and can be very beneficial for all HubSpot users to incorporate into their workflows regardless of experience or industry!

Overall, the development and growth of AI has helped transform the business landscape and has proven to be a tool that is beneficial for all types of businesses. HubSpot has helped make their easy-to-use CRM platform even more simple and powerful to use through their new AI tools, giving their customers the ability to create engaging content and answer complex marketing and sales questions with ease. As HubSpot continues to improve their AI tools, we hope that these tools will help grow your business and deliver high-engaging and helpful content to your customers!

Portions of this blog post have been created through the use of HubSpot’s Content Assistant tool 🙂

Brian is a Senior Solutions Consultant @ With a wealth of expertise in HubSpot and data analysis, Brian is committed to delivering tailored solutions for businesses that help solve their complex challenges and further their growth.

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