Content Marketing Is the New Social Media Marketing

By Michelle O'Keeffe on January 10, 2013

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As social media and content marketing begins to come of age in 2013, many brands are starting to realise that there is a massive amount of noise coming from both people and brands. The need for beautiful and engaging content is greater than ever.

The old saying “Quality not quantity is alive and kicking… if you don’t provide any value for readers you are better off holding back on hitting that post button because no one is going to hit the Like button when you do.

B2C Content Marketing in 2013

In 2013, as Instagram, Pinterest and other multimedia social networks grow, you’ll see more and more B2C brands using social media to produce and share beautiful photos, sophisticated comics and other visual aids, and brilliant TV-level videos.

This is an eye-opener for those who are still on the fence about content marketing. Most successful marketers are those who invested the most resources on trying new tactics to produce compelling content.

B2B Content Marketing in 2013

B2B content marketing has already taken centre stage with white papers, ebooks, webinars, info graphics and articles.

The state of content marketing is pretty good for 2013. B2B marketers are looking forward to doing more with content in the coming year. Content budgets are also set to increase and B2B organisations will be using both in-house and external resources to increase content production.

What are your content marketing plans for 2013? Please leave a message below.

Michelle has been in marketing strategy for over 20 years. Michelle got involved in Engaging from Day 1 with the conviction of creating a business that ‘does great work with great people’, including clients, partners and staff. A born problem solver, she immerses herself in clients’ businesses and reconstructs their sales & marketing activities to ensure they operate to deliver directly on the business’ objectives. Michelle is passionate about maintaining a company and company culture that leaves the world a better place than we found it.

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