Velocity Frequent Flyer Christmas campaign

We were tasked by Aimia, the global leader in loyalty management, to conceptualise and develop a promotional game for their Velocity Frequent Flyer Christmas campaign.

The goal

They wanted a way to both better engage with their customers and increase traffic to their online store where frequent flyer points could be redeemed against a wide range of gifts and products.

How did we do it?

We put our creative heads together and came up with the concept of an interactive game where customers had to search for products found in the Velocity online store across a range of scenarios.

Posing a different scenario for each of the 7 days of Christmas, at the completion of each game the customer was prompted to enter their Velocity details to enter the prize draw, or to sign up if they were a new customer.

Having created games previously, we understood not only the mechanics required, but also the psychology of gaming.  Knowing we couldn’t make it too easy or it wouldn’t engage the audience, it was both timed and visually challenging.  The response was terrific and we more than tripled participation from their previous year’s game

What we delivered

Strategy

Not only understanding what Velocity wanted as a customer, but what their customers wanted from Velocity, whilst constantly assessing the short, medium and long term requirements of both.

Wireframing

Ensuring the user experience was not just a great in relation to the game, but reflective of Velocity’s brand and values

Design

Great design is simple, but that doesn’t mean it’s easy.  We built a fully responsive site to work across all digital channels.

Content

Using the fewest words or the right image to articulate a message and capture the essence of a brand is always a challenge, but that’s why we love it.

Development & Testing

We do all our development in-house and our team of front-end and back-end developers had as much fun creating this game as we think the Velocity members had playing it!

Analytics

We provided Aimia and Velocity with a full suite of analytics covering everything from shares on Facebook through to bounce and completion rates.