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Case Studies

HubSpot and Sevenrooms Integration for Fink

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HubSpot and Sevenrooms Integration for Fink :: Engaging.io
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Personalised Targeting

100%

Reservation-tag segmentation
Revenue Visibility

POS Synced

Deal amount tracked

Fink is a hospitality business that manages a portfolio of restaurants in Australia. They pride themselves on the unique experiences they’re able to offer their customers – from exquisite service with stunning views to using only locally sourced ingredients. As long as the customer has an awesome experience and meal, Fink’s job is done, right? Wrong! Fink wanted to dive deeper and make their customers’ experiences feel even more special than they already were.

Fink turned to Engaging to integrate their reservation system, Sevenrooms, with their HubSpot portal, so that they could use reservation and dining details to improve their ability to segment and target high value customers.

The challenge
Great strategy, missing connection

Fink is synonymous with extraordinary dining, curating experiences at some of Australia’s most iconic restaurants. Their team knew that the same level of personalisation they deliver at the table should extend to their digital marketing — but their tech stack wasn’t quite set up to support that vision.

Problem 1:

Guest information was scattered across systems. Reservations and diner preferences lived in SevenRooms, spend data was tracked through the point-of-sale system, and marketing campaigns were executed in HubSpot. With no real integration, the team couldn’t easily combine these data points into a single view of the guest journey. This made it difficult to segment audiences meaningfully or tailor communications based on actual dining behaviour.

Problem 2:

Without connected systems, personalisation was constrained. Marketing campaigns had to rely on broad segments rather than behaviour-driven triggers — meaning VIPs or high-value guests might not always receive the recognition they deserved. At the same time, reporting across multiple restaurants was challenging. The team couldn’t clearly tie campaign efforts back to reservations, revenue, or repeat visits, limiting their ability to measure impact and scale what worked best.

The solution
A connected guest experience
To deliver on Fink’s vision of seamless, personalised hospitality, Engaging.io designed and built a custom integration between SevenRooms, the POS system, and HubSpot. This brought all guest data into a single ecosystem, allowing the team to segment intelligently, recognise high-value diners, and measure campaign ROI across their restaurant group.
The Strategic Plan
The Implementation
The process
  1. Connect SevenRooms reservations, POS spend, and HubSpot campaigns into one view.
Unify guest data
The process
  1. Connect SevenRooms reservations, POS spend, and HubSpot campaigns into one view.
Segment with precision
The process
  1. Create guest lists and workflows based on reservation history, visit frequency, and spend.
Celebrate VIPs
The process
  1. Automate recognition and re-engagement campaigns tailored to Fink’s most loyal diners.
Enable clear reporting
The process
  1. Build dashboards to track marketing performance, guest engagement, and revenue impact across restaurants.
The Implementation

 

To make this plan a reality, we developed a custom middleware integration that allowed data to flow seamlessly between platforms:

  • SevenRooms → HubSpot: Reservation data, tags, and diner preferences synced automatically, powering personalised campaigns.

  • POS → HubSpot: Spend information was connected to contact records, enabling true revenue attribution.

  • HubSpot Workflows & Lists: Automated campaigns were built to welcome new diners, re-engage lapsed guests, and reward VIPs with tailored offers.

  • Cloneable Templates: Branded email templates were created for each restaurant, making campaign execution faster and more consistent.

  • Custom Dashboards: Reporting was centralised in HubSpot, showing the link between marketing activity, reservations, and guest spend.

Together, these steps gave Fink a complete 360-degree view of their guests, helping them serve up the same attention to detail online that they’re famous for in-venue.

The Impact and Results
Turning Data into Delight

With the new integration in place, Fink finally had a single source of truth for guest journeys — from booking to dining to follow-up campaigns. This meant their marketing team could deliver the same level of personalisation digitally as their restaurants do at the table.

Reservations from SevenRooms, spend data from the POS, and campaigns from HubSpot now worked together in harmony. The team could easily identify VIP diners, trigger automated workflows based on guest history, and measure campaign ROI with clarity across all restaurants. Campaigns that once relied on broad, generic lists could now be tailored to guest behaviour, preferences, and loyalty.

Perhaps most importantly, reporting became transparent and actionable. With HubSpot dashboards pulling in data from across the group, Fink could see exactly which campaigns drove bookings, repeat visits, and high-value spend — helping the team double down on what worked best.

The result? A marketing engine that not only saves time but also deepens guest relationships, drives measurable revenue, and strengthens Fink’s reputation as one of Australia’s most innovative hospitality groups.

This is a testimonial from the client in the case study. If there is no testimonial the testimonial will not appear. We also need to make sure the testimonial is not too long - short and to the point is best!

Brian Brown
CEO, Achieve Australia

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