The project began with a complete rebuild of the Amicus Interiors website, ensuring it was mobile-responsive, visually aligned with their premium brand, and optimised for conversion. Alongside the website development, we set up and configured HubSpot Marketing Hub to manage campaigns, capture leads, and track performance. A custom integration was developed to connect HubSpot seamlessly with their existing Salesforce CRM, allowing for real-time lead syncing and alignment between sales and marketing teams.

To attract and convert high-intent visitors, we designed and launched an interactive Office Size and Cost Calculator—a practical lead magnet that also positioned Amicus as a trusted advisor in the fitout space. This was supported by a strategic Google Ads campaign targeting relevant keywords to drive qualified traffic to the tool and other downloadable assets, including whitepapers.

We also introduced a quarterly benchmarking survey, helping Amicus build industry authority while generating valuable gated content to fuel their inbound marketing efforts. As part of the long-term plan, we supported the recruitment and onboarding of an internal marketing team, providing hands-on training, campaign playbooks, and strategic guidance. By the end of the engagement, the Amicus team had a fully functioning digital ecosystem—and the internal capability to drive it forward independently.