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Streamlining Multi-Brand Campaigns: A Miami Based Stadium's Marketing Evolution
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In the high-stakes world of live sports and entertainment, timing, personalisation, and agility are everything. For a major Miami-based stadium—home to a powerhouse NFL team and a rotating cast of global events—marketing had to move as fast as the fans expected it to.

With overlapping audiences, tight campaign windows, and multiple brand teams running side by side, they needed to evolve their marketing operations to match the speed of the action. The ambition was there—but the tools weren’t. That’s when Engaging.io stepped in to build a centralised, scalable system built for the pace of the game, using HubSpot Smart CRM. 

 

What they wanted:

  1. A flexible platform to support four distinct entertainment brands under one roof.
  2. Faster, more efficient campaign deployment for major events.
  3. A single source of truth for all fan, ticketing, and sponsorship data.
  4. Brand-level autonomy without sacrificing central oversight..

What they needed:

  1. HubSpot Marketing Hub Enterprise for scalable, enterprise-grade marketing ops.

  2. Custom integration with Databricks to align ticketing and engagement data.

  3. Dynamic email templates and modular assets for quick-turn campaigns.

  4. Lifecycle mapping and lead scoring tailored to each brand.

     

The problem

With a packed calendar of high-profile events, this Miami-based stadium’s marketing operations were spread thin. Each brand—from concerts to motorsport to football—had its own team, goals, and creative direction, but their tech stack couldn’t keep up. Siloed data made it nearly impossible to segment fans in real time or run personalised campaigns at scale.

Campaign setup was manual and time-consuming, insights were scattered, and the overlap of fanbases created noise instead of clarity. Without a unified system, marketing teams were forced into reactive mode—just as the stakes around ticket sales, sponsorship deals, and audience experience kept getting higher

The solution

We worked hand-in-hand with the stadium’s marketing and operations teams to roll out a phased HubSpot implementation across four brands—each with its own identity, but all powered by a shared CRM backbone. Here’s how we tackled it:

We launched one brand as a proof of concept, fine-tuned the approach, and then scaled across the remaining three.
Centralised fan, ticketing, and sponsorship data to fuel real-time segmentation and predictive analytics.
Set up custom lead scoring, lifecycle stages, dashboards, and subscription centres for each brand.
Designed reusable, brand-tailored email templates and forms to cut campaign build time by nearly half.
Built roll-up dashboards for leadership to view performance across brands while allowing autonomy at the team level.
Explore each step of the process:
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We launched one brand as a proof of concept, fine-tuned the approach, and then scaled across the remaining three.
Centralised fan, ticketing, and sponsorship data to fuel real-time segmentation and predictive analytics.
Set up custom lead scoring, lifecycle stages, dashboards, and subscription centres for each brand.
Designed reusable, brand-tailored email templates and forms to cut campaign build time by nearly half.
Built roll-up dashboards for leadership to view performance across brands while allowing autonomy at the team level.

The impact

The transformation was game-changing. Each brand now runs independently within HubSpot, but draws power from a shared infrastructure that ensures data consistency and marketing agility. What used to take days now takes hours, thanks to automation and modular campaign tools. Teams reported approximately a 40–50% reduction in campaign setup time.

With real-time data flowing in from Databricks, segmentation is sharper, content is more personalised, and fan engagement is on the rise. Leadership can see the full picture across all events, making faster, better decisions on marketing spend, sponsorship ROI, and fan lifecycle strategies.

This isn’t just a marketing upgrade—it’s a digital evolution that positions the stadium as a global leader in sports and entertainment marketing.

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