Facebook Retargeting on Roids – Facebook Exchange
These new ads will allow a website to place a cookie on a visitors machine so they can serve targeted ads to the user via Facebook after they leave the website.
Google Carnage – The Next Penguin Update
In a couple days time, Google is planning to release it's biggest set of changes to search engine rankings in it's history.
Do you prefer visual content on social media? So does everyone else…
Not only is visual content on social media pretty to look at, it's also driving leads and engagement...
Responsive EDM design – Email + Landing Page
Getting your email newsletter to display optimally on mobile devices is just as important as ensuring it can be read in long-standing email clients like Outlook and Gmail
The Attack of the Android – Android Dominating the Smartphone Market…
Wow. Things are getting a little tense in the Engaging Comms offices... the daily scrapping over how superior Ralph's an Geff's smartphones are just got a whole lot more serious...
Responsive Web Design: Pros & Cons
Responsive Web Design essentially means that your website will adjust itself according to the screen size it's being displayed on. As a result, users across a wide range of devices (smartphones/tablets) and normal web browsers will have
Facebook Page Post Targeting: by Age, Gender, Likes and more…
Finally Facebook has begun to roll out of "Page Post Targeting Enhanced" which will allow Pages Admins to target their posts to segments of fans with certain genders, ages, Likes, and other demographics so admins can tailor market messages to specific
Hubspot: How to Write the Most Boring Content of All Time!
Seriously, I love this BLOG article so much I'm linking to it and posting it verbatim for you guys to read.
Changes to Facebook that benefit companies
This week Facebook has announced some changes to the social media site that companies can use to better manage their Facebook pages
Worldwide Smartphone Figures out today
Gartner's figures for worldwide smartphone unit sales and market share in the first quarter of 2012, by operating system were released today, with Android and Apple dominating with nearly 80% of the worldwide market combined.
How to add a Facebook APP to your Page as a Tab
Follow the steps below to get your Facebook Tab up and running in 5 minutes.
Instant Win Application / Promotions
Instant win promos are a fun way to engage and reward your customers. Users instantly find out if they've won and are much more likely to share your page with their friends which can help push your marketing dollars that little bit further.
Google Maps now with added Ads?
Recently I read an article that Apple was about to ditch Google Maps in its next version of IOS 6... Initially I thought this was a bizarre move as it's such a fantastic tool for users and developers alike... But
Social media buttons are not a social media strategy
Interesting article from Information Architects on the value (or lack of) of social media buttons
The smartphone revolution
Recent google research into how Aussies use their smartphones uncovers that 1 in 4 would sooner give up their TV than their smartphone!
Leverage technology to generate sales
The digital evolution of marketing and sales strategies has led to extreme changes in the way that consumers are making their purchasing decisions. Do you know how to properly leverage technology to generate sales?
Recent changes to the Google SEO Algorithm
The algorithm that Google uses to rank webpages based on search keywords is going to be altered to essentially hammer those that are using SPAM techniques to overly SEO their websites. Get ready, online world - the announcement made at the recent SXSW p
Things to bear in mind when redesigning your website…
Improving the layout of your site can give your online sales figures a significant boost, and provide an interactive experience for potential or existing customers. However,