La Zuppa Random Draw Competition

La Zuppa was looking for a fun way to reward people who bought their range of soups. They also wanted to collect a database and Facebook fans of people who bought their product so they could market to them again in the future.

This works quite well as soup is a Winter/cold weather product so email campaigns could be targeted around this criteria.

What we built for them

We built a Facebook Instant Win application that allowed the user to input a unique code that was printed onto the soup packet.

The user was first asked to like the page and then they were presented with a form to enter their details and unique code. When the user entered they were instantly informed as to if they had won a Gold Class double movie pass or not (10 tickets were given away randomly per day).

We also built an admin interface so they could easily track the campaign entries and fulfill the prize allocation efficiently.

The result

  • 420 happy winners
  • 12,000 entries
  • Over 10,000 new Facebook fans were added to their fan page