Travellers Autobarn/HubSpot integration

Case Studies

Travellers Autobarn/HubSpot integration

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Industry

Travel & Tourism

HubSpot Licensing

Marketing Hub Professional, Operations Hub

About the business

Travellers Autobarn has been specializing in Campervan rentals since 1993, designed to make "van life" both accessible and affordable.

Project Timeline

1 month for initial implementation

Integrations

Rental Car Manager (RCM) to HubSpot

Travellers Autobarn

Travellers Autobarn is a well-known rental car and campervan hire company with locations across Australia, New Zealand, and the US. Their brand is built on freedom, adventure, and an exceptional traveller experience. But with booking drop-offs slipping through the cracks, they needed a way to capture lost leads and convert them—securely, efficiently, and at scale.

The problem

Travellers Autobarn was seeing high enquiry volumes but lacked visibility into what happened after a booking request was made. Their Rental Car Manager (RCM) system didn’t integrate with HubSpot, meaning they couldn’t trigger follow-ups or automate nurturing for prospects who didn’t complete the booking process.

Problem 1:

Customers who filled out enquiry forms and failed to convert were disappearing without a trace. Without integration, there was no way to trigger a timely, relevant response.

Problem 2:

Due to the nature of customer data and internal policy, Travellers Autobarn needed to retain full control of the integration—no third-party tools, no data sent externally, and no risky middleware solutions.

The solution

Engaging.io developed custom integration code for Travellers Autobarn’s in-house dev team, enabling Rental Car Manager to pass key booking enquiry data into HubSpot in real time. This allowed the marketing team to segment leads and trigger relevant email workflows based on user behaviour—without compromising data security or overcomplicating deployment.

The Strategic Plan

The Implementation

Empower Internal Devs Without Compromising

Re-engage with Purpose

Track, Learn, Repeat

Empower Internal Devs Without Compromising

Deliver clean, well-documented code that could be implemented in-house.
Maintain data sovereignty and system security by keeping integration in local hands.

Empower Internal Devs Without Compromising

Deliver clean, well-documented code that could be implemented in-house.
Maintain data sovereignty and system security by keeping integration in local hands.

Re-engage with Purpose

Use HubSpot workflows to trigger automated follow-up emails with tailored content.
Segment users based on their behaviour in RCM for hyper-relevant messaging.

Track, Learn, Repeat

Measure conversion success from workflows.
Refine campaigns based on real-time data and engagement rates.

The Implementation

We began by mapping Travellers Autobarn’s sales funnel and identifying key drop-off points in the customer journey. Once we understood which signals indicated a lost lead, we created a lightweight, secure integration script that could be deployed by the client’s own development team.

To support compliance and ensure sensitive customer data remained protected, the code was designed for client-side execution only—no external hosting or middleware involved. Our team guided Travellers Autobarn’s devs through the process step by step, ensuring a clean deployment and full internal control.

Once integrated, HubSpot began ingesting booking enquiry data and instantly triggered tailored email workflows for users who dropped off. These messages re-engaged prospects with helpful content, timely reminders, and personalised offers—reviving leads that would have otherwise been lost.

The impact and results

The results were immediate—and impressive.

Within 24 hours of the integration going live, a previously lost lead was converted into a paying customer.
That win was just the beginning: over the following weeks, hundreds more enquiries were successfully re-engaged and nudged toward conversion.
With behavioural segmentation in place, Travellers Autobarn now automatically nurtures prospects who drop off mid-funnel—no more manual chasing or missed opportunities.
Better yet, the internal team maintained full control over the integration and learned along the way, building internal capability as they scaled.
This wasn’t just a fix—it was a strategic enhancement that delivered rapid ROI and long-term capability.

"Ralph and his team delivered everything we asked of them, on time, in budget, and with excellent communication throughout the process. We couldn't have been happier with the work or the result!"

Bastian Graf
Sales & Marketing Manager | Travellers Autobarn