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Revving Up for Race Day: How a Miami-Based Venue Streamlined Ops for Their Grand Prix Brand
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When you’re running one of the most dynamic multi-use stadiums in the US—home to concerts, sports, and a high-octane annual Grand Prix—your marketing tech stack needs to be as high-performing as the events you host. One Miami-based organisation managing such a venue knew their Grand Prix brand had outgrown its manual marketing processes.

To scale operations and harness the full power of their growing audience, they partnered with us to put HubSpot in pole position.

What they wanted:

  1. A centralized system to manage complex Grand Prix ticketing, promotions, and marketing campaigns.
  2. Improved contact management across multiple brands.
  3. Visibility into marketing performance and ROI.
  4. To set the groundwork for streamlined operations across their broader brand ecosystem.

What they needed:

  1. A scalable CRM platform that could handle high-volume events and data.
  2. Custom integrations with their existing platforms like Databricks and Microsoft Dynamics.
  3. Automated workflows to eliminate manual tasks and reduce data entry errors.
  4. Dashboards for real-time marketing performance tracking.

The problem

Managing a major Grand Prix event isn’t just about waving the chequered flag—it’s about orchestrating thousands of contacts, campaigns, and sales touchpoints seamlessly. But the Grand Prix team was hitting speed bumps: data was scattered, campaigns were difficult to coordinate, and manual processes were creating friction.

Another challenge they faced with their tech stack, their contact database had no automated segmentation, relying on manual updates for interactions which restricted scaling at speed. But that challenge also presented an exciting opportunity: with race day fast approaching, the team was ready to shift gears and implement a solution that would future-proof their operations and maximise efficiency across the board.

The solution

To meet the needs of a fast-moving, high-visibility brand like the Grand Prix, we knew the tech stack had to deliver both horsepower and precision. HubSpot was the natural choice—but this wasn’t a plug-and-play job. It required a tailored strategy, deep integrations, and forward-thinking automation that could evolve with the brand. This was more than a CRM setup; it was a foundation for growth, designed to scale not only for the Grand Prix but for the venue’s entire portfolio of brands.

Here’s how we made it happen:

We configured a dual-hub solution to serve as the marketing command centre. Marketing Hub Pro enabled the team to segment, personalise, and automate campaigns at scale, while Ops Hub Pro gave them the backend muscle to manage data cleanliness, syncs, and custom processes with ease.
Clean, consistent data was a must. We connected HubSpot with Databricks and Microsoft Dynamics through a custom-built integration pipeline, ensuring that customer data was always in sync and reliable—no matter where it originated. This gave teams across departments access to a single source of truth.
We built intelligent workflows for every stage of the customer journey. This included automated lifecycle stage management, dynamic lead scoring, real-time contact property updates, and syncing with external ticketing platforms. Manual processes? Gone. Human error? Dramatically reduced.
Audience engagement had been a blunt instrument—now it’s laser-focused. With hundreds of thousands of contacts flowing in, we implemented granular smart lists to enable highly targeted communications based on location, event interest, and buyer behaviour.
We designed easy-to-read dashboards tailored for both executive and marketing teams. Whether they’re reviewing campaign ROI or tracking email performance in real time, the team now has complete visibility into what’s working—and where to optimise.
Explore each step of the process:
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We configured a dual-hub solution to serve as the marketing command centre. Marketing Hub Pro enabled the team to segment, personalise, and automate campaigns at scale, while Ops Hub Pro gave them the backend muscle to manage data cleanliness, syncs, and custom processes with ease.
Clean, consistent data was a must. We connected HubSpot with Databricks and Microsoft Dynamics through a custom-built integration pipeline, ensuring that customer data was always in sync and reliable—no matter where it originated. This gave teams across departments access to a single source of truth.
We built intelligent workflows for every stage of the customer journey. This included automated lifecycle stage management, dynamic lead scoring, real-time contact property updates, and syncing with external ticketing platforms. Manual processes? Gone. Human error? Dramatically reduced.
Audience engagement had been a blunt instrument—now it’s laser-focused. With hundreds of thousands of contacts flowing in, we implemented granular smart lists to enable highly targeted communications based on location, event interest, and buyer behaviour.
We designed easy-to-read dashboards tailored for both executive and marketing teams. Whether they’re reviewing campaign ROI or tracking email performance in real time, the team now has complete visibility into what’s working—and where to optimise.

The impact

The result? A finely tuned marketing engine ready to go full throttle.

With real-time insights and automated campaigns, the Grand Prix team now enjoys a bird’s-eye view of their entire contact ecosystem. They’ve cut manual data tasks significantly, increased engagement through targeted communications, and laid a solid foundation for bringing other brands under the same streamlined umbrella.

And this is just the beginning. With a scalable HubSpot setup in place, they’re poised to extend these efficiencies across the venue’s entire brand portfolio. Let’s just say they’ve shifted from pit lane to pole position.

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