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Case Studies

New Website for Istation with HubSpot CMS

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New Website for Istation with HubSpot CMS
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Istation is a leading provider of online educational resources, offering dynamic learning content for students, parents, and educators across PK–8 levels. With a growing user base and evolving digital demands, Istation needed a modern, intuitive website that could be managed without relying on developers. The goal? Eliminate bottlenecks, improve user experience, and increase conversions.

The problem

Istation’s website had become more of a blocker than a business tool. What started as a basic marketing site had grown into a tangled collection of pages, with a CMS that made updates difficult and design inconsistencies that affected user experience. As the company scaled, the site couldn’t keep up—with performance, usability, or internal team needs.

Problem 1:

Their previous website was built entirely on custom code, requiring developer intervention for even the smallest updates. This meant marketing content updates, product announcements, and promotions were frequently delayed, piling up in the dev queue and slowing down momentum.

Problem 2:

Serving multiple audience types (students, parents, educators), Istation’s website needed to speak clearly to each. But the old site struggled to deliver intuitive navigation and layout clarity. The result? Visitors had to dig to find relevant content—costing Istation conversions and credibility.

The solution
A clean rebuild with flexibility and future growth in mind

Engaging.io rebuilt Istation’s entire website on HubSpot CMS Enterprise, using Design Manager to create custom modules that allowed internal teams to update content quickly and confidently—no code required.

We redesigned the information architecture from the ground up, simplifying navigation and aligning content with user intent. SEO best practices were implemented site-wide, from structure to schema. Page templates were modular, reusable, and responsive—designed to scale as the company grows.

Most importantly, the new CMS setup gave Istation full autonomy over their digital presence, empowering their marketing team to publish quickly, test often, and iterate without waiting for dev time.

The Strategic Plan
The Implementation
Critical steps

  1. Reviewed UX, performance, and content structure of existing site

  2. Identified technical debt and content bottlenecks

  3. Mapped user journeys and conversion paths

Discovery & Site Audit
Critical steps

  1. Reviewed UX, performance, and content structure of existing site

  2. Identified technical debt and content bottlenecks

  3. Mapped user journeys and conversion paths

HubSpot CMS Rebuild
Critical steps

  1. Developed custom templates and modules in HubSpot Design Manager

  2. Implemented page-level flexibility for internal teams

  3. Rebuilt 100+ pages across product, resource, and industry sections

 

UX & Navigation Refresh
Critical steps

  1. Simplified navigation to reflect buyer journeys

  2. Created anchor pages for verticals and solutions

  3. Improved CTAs, menus, and accessibility 

The Implementation


Modular, beautiful, and built to scale:
The new site was designed using a system of custom HubSpot modules—making it easy for Istation’s team to add, remove, and rearrange content without needing to write code.

Empowering the marketing team: 
With HubSpot CMS, the marketing team now owns the website. Content can be updated in real-time, campaigns can go live faster, and the team can run tests without relying on developers.

Performance & future-proofing:
The new site is faster, more secure, and fully responsive. Templates are SEO-optimised and structured for expansion—meaning as Istation evolves, the site can scale with them.

 

The Impact and Results

The transformation wasn’t just visual—it was operational. Istation’s internal teams now manage a beautifully branded, strategically structured website without needing to file a dev ticket for every update.

Content velocity has increased dramatically. Product, solutions, and industry pages can now be updated on the fly, and the marketing team can launch campaigns independently, run A/B tests, and iterate based on performance.

Meanwhile, the improved UX and navigation have created a clearer path to conversion. Whether users are educators, decision-makers, or IT stakeholders, the new site guides them intuitively through Istation’s value proposition and offerings.

The CMS is no longer a blocker—it’s an enabler. Istation’s digital presence now reflects the innovation of its product, and their internal team has the tools to keep pace with the company’s growth.

 

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