A modular and accessible HubSpot website for ACYP

Case Studies

A modular and accessible HubSpot website for ACYP

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Industry

Nonprofit

HubSpot Licensing

CMS Professional

About the business

As an independent organisation supported by the NSW Government under the Department of Communities and Justice, ACYP’s mission is to make NSW a better place for children and young people by working to improve their safety, welfare and wellbeing.

Project Timeline

3 months

ACYP

The Advocate for Children and Young People (ACYP) is an independent organisation supported by the NSW Government, tasked with improving the safety, welfare, and wellbeing of young people across the state. To amplify voices and engage communities, ACYP needed a modern, accessible, and easy-to-manage digital platform.

The problem

ACYP’s legacy website was difficult to maintain and disconnected from their marketing hub, limiting their ability to engage audiences efficiently. Updates required external support, creating unnecessary delays and costs.

Problem 1:

With no flexible CMS, the internal team had little control over their content, slowing down campaigns and communication.

Problem 2:

As a government organisation, ACYP needed a site that met strict WCAG accessibility requirements. Their legacy platform made this challenging to achieve and maintain.

The solution

Engaging.io designed and developed a fully modular website on HubSpot CMS Hub, giving ACYP complete control over their content and layouts. Built-in accessibility ensured compliance with WCAG 2.1 Level AA standards. Templates and modules were created with variations to allow ACYP to rebuild and manage the site independently, integrating seamlessly with their existing HubSpot Marketing Hub for a single, efficient platform.

The Strategic Plan

The Implementation

Empower Internal Autonomy

Build Accessibility into Every Layer

Unify Website and Marketing Systems

Empower Internal Autonomy

Build reusable templates and modules tailored for in-house content editing.
Remove reliance on third-party developers post-launch.

Empower Internal Autonomy

Build reusable templates and modules tailored for in-house content editing.
Remove reliance on third-party developers post-launch.

Build Accessibility into Every Layer

Ensure all frontend and backend functionality complies with WCAG 2.1 Level AA.
Design with inclusivity, readability, and device responsiveness in mind.

Unify Website and Marketing Systems

Tie the new website directly into their existing HubSpot ecosystem.
Enable marketing and web teams to collaborate using one platform.

The Implementation

We started by mapping ACYP’s digital and marketing requirements, ensuring the HubSpot architecture supported both short-term needs and long-term scalability. From there, our team crafted a new UX and UI design for the site, focusing on simplicity, flexibility, and accessibility.

The development phase delivered a fully modular CMS. Each template and module was carefully engineered with set variations, enabling the ACYP team to construct, edit, and expand their site without developer intervention. Accessibility was embedded at every stage: colours, contrast, navigation, and responsiveness were all built to exceed WCAG 2.0 AA standards and achieve compliance at WCAG 2.1 AA.

Once development was complete, we trained ACYP’s internal team to confidently manage the site in-house. This ensured the organisation could maintain independence, reduce costs, and continuously evolve their digital presence.

The impact and results

The new website transformed ACYP’s digital operations. By consolidating marketing and website management into HubSpot, ACYP gained a single, user-friendly platform that drastically reduced maintenance overhead. The team now builds and edits pages themselves, saving time and removing reliance on external agencies.

The site’s accessibility compliance not only meets legal obligations but also strengthens ACYP’s mission—ensuring every young person can engage with their work online.

Most importantly, ACYP now has a flexible, future-proof website that supports its goal of amplifying children’s and young people’s voices, providing a stronger foundation for advocacy, engagement, and impact.

"Look no further; Engaging.io is your agency. To date, Engaging.io have designed and developed three successful websites for us. The Sydney team are professional, highly capable, and a pleasure to work with. They have been agile and responsive in the production of unique and lasting solutions that have met all of our project outcomes. We have worked with multiple HubSpot Agency Partners over the years and none come close to Engaging.io. We continue to, and look forward to, working with Engaging.io on future projects."

ACYP Admin, Office of the Advocate for Children and Young People