Increased Redemptions, Reduced Bottlenecks: A HubSpot Marketing Win

Case Studies

Increased Redemptions, Reduced Bottlenecks: A HubSpot Marketing Win

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Industry

Medical & Wellness

HubSpot Licensing

Marketing Hub Enterprise

About the business

This client is a leading pet care brand in Japan offering high-quality pet food and accessories.

Project Timeline

5 Months

Integrations

Salesforce to HubSpot

This global retail brand operates across multiple markets, including Japan, offering a wide range of pet care and consumer products. Coupons are a cornerstone of their customer engagement strategy—but running them was becoming too complex. Manual processes, reliance on developers, and siloed data slowed campaigns and diluted impact. To stay competitive, they needed speed, flexibility, and a system that empowered marketers directly.

The problem

The brand’s coupon strategy was powerful but weighed down by technical friction. Every new campaign required developer involvement, which delayed time-to-market and added costs. Meanwhile, performance data was fragmented across Salesforce, Spiral, and other systems—limiting visibility into customer behaviour and campaign ROI.

Problem 1:

Marketers couldn’t launch campaigns without technical support, creating bottlenecks and delays.

Problem 2:

With customer and coupon data spread across multiple platforms, it was difficult to build a unified view or adjust campaigns in real time.

The Solution

Engaging.io implemented HubSpot Marketing Hub Enterprise with a custom-built coupon management portal. The solution consolidated campaign creation, tracking, and reporting in one place, integrated seamlessly with Salesforce and Spiral, and empowered marketers to run campaigns autonomously with personalised automation.

The Strategic Plan

The Implementation

Put Marketers in Control

Unify Data Across Platforms

Drive Smarter Engagement

Put Marketers in Control

Remove technical barriers to campaign launches
Enable regional teams to tailor campaigns locally and deploy faster

Put Marketers in Control

Remove technical barriers to campaign launches
Enable regional teams to tailor campaigns locally and deploy faster

Unify Data Across Platforms

Create a single source of truth for campaign and customer data
Ensure seamless tracking and reporting across Salesforce, Spiral, and HubSpot

Drive Smarter Engagement

Use behavioural data to trigger relevant coupon offers
Automate follow-ups to boost redemption and retention

The Implementation

We began by mapping the existing coupon process across marketing, IT, and store management. From there, we designed and developed a custom store portal inside HubSpot, giving marketers the ability to generate, distribute, and track coupons without developer involvement. Built-in automation handled coupon validation, expiration, and reporting.

Next, we connected HubSpot with Salesforce and Spiral, ensuring customer and coupon data flowed in real time. This unified model gave the team a single source of truth for segmentation and campaign measurement.

Automated workflows were configured to personalise email campaigns based on lifecycle stages and customer behaviour—enhancing targeting and engagement. Finally, we ran enablement sessions with the marketing team, ensuring they could launch campaigns independently and confidently from day one.

The Impact and Results

The transformation was immediate.

Campaign launch times dropped dramatically—what once took days now takes minutes
Coupon redemption rates increased significantly, driven by better targeting and automation
Marketers can now run campaigns independently, with minimal reliance on developers
Store managers and HQ teams have real-time visibility into campaign performance, down to the store level
Cross-platform integrations have unified the customer view and streamlined campaign planning

By empowering the team with tools they can own, the business has gained the agility to respond to the market, test new ideas faster, and deepen customer engagement. All while maintaining full control over data, scale, and brand consistency.

Engaging io has transcended the typical vendor role to become a true partner who deeply understands and drives our business success. Their expertise, dedicated support, and proven technical capabilities deserve the highest rating. We are profoundly grateful to Engaging.io for establishing a solid foundation that allows us to operate our new system confidently.

Tanaka, K