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Case Studies

Entertainment Group Streamlines Marketing Across Five Distinct Brands

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Entertainment Group Streamlines Marketing Across Five Distinct Brands
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Our client operates a collection of iconic live entertainment venues across the United States. From family-friendly dinner shows to immersive theatre experiences, each brand brings something unique to the tourism and seasonal events landscape. With a focus on drive-in audiences and local engagement, our client needed a marketing setup that could support their growth while staying true to each brand’s individual voice.

The problem
Laying a stronger foundation for multi-brand marketing

Our client approached the project with a clear vision: bring their brand portfolio into a more modern, unified system without losing flexibility. Their team was ready to move beyond the limits of legacy tools and adopt a platform that could grow with them.

This was an opportunity to create stronger alignment between brands, reduce campaign production time, and support marketing teams with tools that allowed them to operate more independently. The team also wanted to improve the way audience insights were collected and reported, giving brand leads the ability to adjust and optimise in real time.

At its core, this was about building a platform that could scale—both operationally and creatively—while staying true to what makes each brand special.

Problem 1:

They needed to unify multiple entertainment brands under one system—without losing the individuality and creative control of each.

Problem 2:

They needed to replace legacy tools with a scalable platform that could support faster campaigns, smarter segmentation, and better visibility.

The solution
A flexible, brand-led solution built to scale
Our client partnered with us to implement a tailored solution that would support multiple brands operating under a shared, scalable platform. With dedicated brand spaces, customisable templates, and a central system for tracking performance, their marketing team gained the flexibility and visibility they needed to deliver campaigns with confidence.

Each brand was set up with its own workspace to maintain brand-specific targeting, reporting, and visual identity. Modular templates were designed to be fast and intuitive to update, empowering internal teams to manage campaigns independently.

Training, documentation, and post-launch guidance ensured strong adoption. The entire rollout was shaped around their goals of operational efficiency, brand consistency, and audience relevance—without adding unnecessary complexity.
The Strategic Plan
The Implementation
The process
  1. Created separate Business Units to reflect each brand’s structure and strategy
  2. Enabled each brand team to operate independently, while remaining aligned to central goals
Brand-by-brand setup
The process
  1. Created separate Business Units to reflect each brand’s structure and strategy
  2. Enabled each brand team to operate independently, while remaining aligned to central goals
Modular content templates
The process
  1. Designed reusable email and landing page templates tailored to each brand’s voice
  2. Supported faster campaign delivery without compromising quality or brand standards
Smarter data visibility
The process
  1. Integrated key data points to support region- and behaviour-based segmentation
  2. Simplified reporting across locations, brands, and campaign types
Training for independence
The process
  1. Delivered role-specific training with how-to resources and recordings
  2. Reduced reliance on IT or developers for campaign creation and optimisation
Built for scale
The process
  1. Structured automations, forms, and templates for easy duplication and adjustment
  2. Future-proofed the system to support additional brands, campaigns, or audience channels

The Implementation

Implementation began with a collaborative discovery process to understand each brand’s structure, campaign needs, and audience expectations. From there, we built dedicated brand workspaces, each with its own set of assets, visual guidelines, and campaign tools.

Custom templates were created to support consistent, on-brand communication across email and landing pages. These templates were designed for quick updates, making it easier for internal teams to launch new campaigns without additional development support.

Throughout the project, we focused on ensuring that each brand could operate autonomously within the same system. This included audience-specific routing logic, location-based workflows, and reporting dashboards tailored to each brand’s metrics and goals. A training program was rolled out to empower the marketing team with day-to-day confidence in managing and expanding their campaign activity.

By the end of the implementation, our client had a centralised yet flexible solution in place -one that respected the individuality of each brand while enabling cross-team efficiency and consistency.



The Impact and Results
A platform built for agility, autonomy, and long-term growth

 

With the new system in place, our client's brand teams are now fully equipped to manage campaigns, react to audience data, and personalise communications at scale. The platform supports greater alignment across the portfolio, while giving each brand space to express its unique identity and connect with its audience more meaningfully.

Since launch, campaigns have been delivered faster, with improved open and click-through rates—especially impressive given the early-stage domain warming. Brand teams have gained the ability to optimise in real time, adapting messages based on geography, behaviour, and ticketing data.

Beyond campaign metrics, the rollout has laid the groundwork for sustained growth. Teams now have the autonomy to expand campaign activity without additional resources, and the confidence to evolve their strategies using the data and tools at their fingertips. Our client is now positioned to scale its marketing operations with clarity, consistency, and creative control.

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