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How Landers Pocket turned bookings and POS data into a scalable marketing engine

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How Landers Pocket turned bookings and POS data into a scalable marketing engine
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Landers Pocket is a Queensland-based hospitality and leisure venue combining golf, events, and food and beverage experiences under one integrated destination.

As Landers Pocket expanded its offering across golf, events, and hospitality, its customer data became increasingly fragmented across booking systems, POS platforms, and marketing tools. With limited visibility and inconsistent data capture, the business lacked the ability to understand customer behaviour or run targeted campaigns. The goal was to centralise data, improve marketing execution, and build a scalable foundation for growth.

The problem
Fragmented systems and no single customer view

As Landers Pocket expanded its offering across golf, events, and hospitality, the complexity of its systems and customer data increased alongside it. With multiple platforms supporting different parts of the business, there was a growing gap between the customer experience delivered on-site and the ability to capture, understand, and act on that data through marketing.

Problem 1:

Customer data was spread across booking platforms, POS systems, and marketing tools, making it difficult to track interactions or build meaningful audience segments. Without a centralised view, marketing efforts were limited, and reporting lacked the depth needed to inform decision-making.

Problem 2:

Despite strong foot traffic and consistent demand across its offerings, much of Landers Pocket’s in-venue activity was not being captured digitally. This created a disconnect between customer experience and marketing capability, limiting the ability to nurture, retain, and grow its audience over time.

The solution
To address fragmented systems and limited data capture, Engaging.io implemented HubSpot Marketing Hub as a centralised platform, integrating key data sources and establishing the foundations for structured, scalable marketing. The focus was on unifying customer data, improving capture points, and enabling the Landers Pocket team to execute and measure campaigns with confidence.
The Strategic Plan
The Implementation
The process
  1. HubSpot was configured as the single source of truth for customer data and marketing activity, replacing legacy tools and consolidating previously disconnected systems.
  2. Lifecycle stages, segmentation logic, and campaign structures were introduced to create a more organised and actionable dataset.

Centralised HubSpot marketing platform
The process
  1. HubSpot was configured as the single source of truth for customer data and marketing activity, replacing legacy tools and consolidating previously disconnected systems.
  2. Lifecycle stages, segmentation logic, and campaign structures were introduced to create a more organised and actionable dataset.

Integration of booking and transactional data
The process
  1. SevenRooms was integrated to sync booking data directly into HubSpot, while Bepoz POS data was structured through repeatable imports.
  2. This ensured customer interactions across bookings and transactions could be associated with contact records, giving the team a more complete view of behaviour.
Standardised lead capture and campaign enablement
The process
  1. Legacy forms were replaced with HubSpot-native forms, creating consistent data capture across enquiries and campaigns.
  2. Initial workflows, email templates, and reporting dashboards were implemented, enabling the team to run targeted campaigns and build on the foundation over time.
The Implementation

The project began with a discovery phase to map Landers Pocket’s existing systems, data sources, and customer journey, identifying where data was being lost and where key integration points were required. From there, HubSpot was configured as the central platform, with lifecycle stages, segmentation structures, and campaign frameworks aligned to how the business operates across golf, events, and hospitality.

Integration was a critical focus throughout the implementation. SevenRooms was connected to HubSpot to enable the flow of booking data into contact records, while Bepoz POS data was structured into a repeatable import process. This ensured that both behavioural and transactional data could be consolidated, even where real-time integration was not immediately viable.

Lead capture was standardised by replacing existing forms with HubSpot-native forms across the website, ensuring consistent data collection and reducing manual handling. At the same time, initial workflows, email templates, and dashboards were implemented to give the team immediate visibility into campaign performance and customer engagement.
Training and enablement were embedded throughout the process, with a focus on ensuring the Landers Pocket team could confidently manage the platform post-launch. Rather than delivering a static setup, the implementation was designed to provide a strong operational foundation that the team could continue to build on as their marketing maturity evolves.

 

The Impact and Results
Turning disconnected data into actionable marketing insight

 

The implementation of HubSpot has given Landers Pocket a centralised and structured view of its customer data, replacing a fragmented system landscape with a single platform that supports both marketing execution and decision-making. With booking and transactional data now connected, the team can better understand how customers engage across different parts of the business, enabling more informed and targeted campaigns.

From an operational perspective, the introduction of consistent lead capture, segmentation, and reporting has reduced manual processes and improved visibility across marketing activity. The team now has the tools to track performance, identify opportunities, and iterate on campaigns with greater confidence, shifting from reactive execution to a more proactive and strategic approach.

Most importantly, Landers Pocket is now set up with a scalable marketing foundation that aligns with the scale of its operations. By solving the disconnect between in-venue experience and digital engagement, the business is better positioned to capture, nurture, and retain its audience over time, unlocking greater long-term value from its customer base.

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