--- title: "Streamlining multi-brand campaigns: A Miami Based stadium's marketing evolution" description: A Miami-based stadium modernised its multi-brand marketing ops with HubSpot and Databricks, boosting campaign speed and fan engagement. image: https://www.engaging.io/hubfs/HRS%202.png --- [Skip to content](https://www.engaging.io/case-studies/streamlining-multi-brand-campaigns-a-miami-based-stadiums-marketing-evolution#main-content) [![Engaging.io logo](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/site-logo-pack/engaging-logo-green.png?width=143&name=engaging-logo-green.png)](https://www.engaging.io) [Case studies](https://www.engaging.io/case-studies) Services Industries Products About us ![search icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/main-search-icon-HR.png?width=44&name=main-search-icon-HR.png) ![search close icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/main-search-close-HR.png?width=24&name=main-search-close-HR.png) [Get in touch](https://www.engaging.io/contact-us) [AI services](https://www.engaging.io/ai-services) [Custom integrations and configuration](https://www.engaging.io/services/custom-hubspot-integrations-and-system-sync-solutions) [CRM migration
and onboarding](https://www.engaging.io/services/crm-migration-to-hubspot-onboarding-implementation-services) [Custom membership portals](https://www.engaging.io/services/custom-hubspot-membership-portals-secure-self-service-platforms) [Data migrations](https://www.engaging.io/services/crm-hubspot-data-migrations) [Data cleansing](https://www.engaging.io/services/data-cleansing) [Data lakes and architecture](https://www.engaging.io/services/enterprise-data-lake-architecture-build) [Digital transformation
and change management](https://www.engaging.io/services/digital-transformation-services-change-management) [Websites](https://www.engaging.io/services/hubspot-cms-websites) [Sports and entertainment](https://www.engaging.io/sports-and-entertainment) [Medical and health](https://www.engaging.io/medical-and-health) [Education](https://www.engaging.io/education) [Restaurants and clubs](https://www.engaging.io/restaurants-and-clubs) [Experience and travel](https://www.engaging.io/experience-and-travel) [Finance](https://www.engaging.io/finance) [Property development and real estate](https://www.engaging.io/property-development-and-real-estate) [JinnSync](https://www.engaging.io/our-products/jinnsync) [MailSync](https://www.engaging.io/our-products/mailsync) [Real Estate Syncer](https://www.engaging.io/our-products/real-estate-syncer) [Who we are](https://www.engaging.io/who-we-are) [Life at Engaging](https://www.engaging.io/life-at-engaging) [Blog](https://www.engaging.io/blog) [![Engaging.io logo](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/site-logo-pack/engaging-logo-green.png?width=143&name=engaging-logo-green.png)](https://www.engaging.io) ![menu-default-icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/Menu-default.png?width=30&name=Menu-default.png) ![menu-default-icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/Menu-close.png?width=30&name=Menu-close.png) [Get in touch](https://www.engaging.io/contact-us) ![search icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/main-search-icon-HR.png?width=44&name=main-search-icon-HR.png) ![search close icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/main-search-close-HR.png?width=24&name=main-search-close-HR.png) [Case studies](https://www.engaging.io/case-studies) Services [AI services](https://www.engaging.io/ai-services) [Custom integrations and configuration](https://www.engaging.io/services/custom-hubspot-integrations-and-system-sync-solutions) [CRM migration
and onboarding](https://www.engaging.io/services/crm-migration-to-hubspot-onboarding-implementation-services) [Custom membership portals](https://www.engaging.io/services/custom-hubspot-membership-portals-secure-self-service-platforms) [Data migrations](https://www.engaging.io/services/crm-hubspot-data-migrations) [Data cleansing](https://www.engaging.io/services/data-cleansing) [Data lakes and architecture](https://www.engaging.io/services/enterprise-data-lake-architecture-build) [Digital transformation
and change management](https://www.engaging.io/services/digital-transformation-services-change-management) [Websites](https://www.engaging.io/services/hubspot-cms-websites) Industries [Sports and entertainment](https://www.engaging.io/sports-and-entertainment) [Medical and health](https://www.engaging.io/medical-and-health) [Education](https://www.engaging.io/education) [Restaurants and clubs](https://www.engaging.io/restaurants-and-clubs) [Experience and travel](https://www.engaging.io/experience-and-travel) [Finance](https://www.engaging.io/finance) [Property development and real estate](https://www.engaging.io/property-development-and-real-estate) Products [JinnSync](https://www.engaging.io/our-products/jinnsync) [MailSync](https://www.engaging.io/our-products/mailsync) [Real Estate Syncer](https://www.engaging.io/our-products/real-estate-syncer) About us [Who we are](https://www.engaging.io/who-we-are) [Life at Engaging](https://www.engaging.io/life-at-engaging) [Blog](https://www.engaging.io/blog) [Case Studies](https://www.engaging.io/case-studies) # Streamlining multi-brand campaigns: A Miami Based stadium's marketing evolution Narrate this article Streamlining multi-brand campaigns: A Miami Based stadium's marketing evolution 1:08 ![Hard Rock Stadium](https://www.engaging.io/hubfs/HRS%202.png) ###### Industry Sports and Entertainment ###### HubSpot Licensing Marketing Hub Enterprise ###### About the business A Miami-based, world-class stadium known for hosting major NFL games, concerts, international sporting events, and motorsport—managing multiple brands, audiences, and revenue streams under one roof. ###### Project Timeline 6 months ###### Integrations Databricks to HubSpot In one of the most competitive live entertainment markets in the world, this Miami stadium plays host to an ever-evolving calendar of NFL games, concerts, festivals, and racing events. With multiple marketing teams managing distinct brands, the business needed a way to unify operations, personalise at scale, and move faster—without sacrificing brand identity or control.   #### The problem In the world of live events, timing is everything—and this Miami-based stadium was falling behind. With four distinct entertainment brands under one roof, from NFL to concerts to international motorsport, each team had its own marketing goals and timelines. But they were all held back by the same challenge: disconnected systems and manual processes. ###### Problem 1: Audience information was scattered across platforms, making it nearly impossible to create unified fan profiles or segment audiences in real time. As a result, teams couldn’t deliver personalised experiences at the scale required for high-profile events. ###### Problem 2: Launching campaigns involved multiple teams and too many touchpoints. Without centralised tools or reusable templates, campaign creation was time-consuming and resource-heavy—often taking days instead of hours. ###### Problem 3: With multiple brands targeting similar fanbases, the lack of a coordinated system led to duplication, inconsistent messaging, and audience fatigue. There was no clean way to manage brand autonomy without creating internal chaos. ###### Problem 4: Leadership lacked a cross-brand view of performance. With data siloed by team and event, understanding ROI, sponsorship impact, and fan lifecycle metrics required hours of manual work—if it was possible at all. The solution To meet the pace of live events, Engaging.io architected a scalable marketing operations platform using HubSpot’s Marketing Hub Enterprise and Smart CRM. We rolled out the system in phases, starting with one brand to validate the model before scaling across the remaining three. Each brand was set up with its own workspace, allowing teams to maintain autonomy while still benefiting from a shared CRM infrastructure. A custom Databricks integration ensured real-time syncing of ticketing and engagement data into HubSpot, powering more precise segmentation and reporting. We also built modular email assets and dynamic templates so teams could launch campaigns in hours—not days. From fan lifecycle scoring to sponsorship attribution reporting, the entire system was designed to support agility, personalisation, and scale. The Strategic Plan The Implementation Centralise and Scale with Smart CRM Real-Time Data Sync with Databricks Build Brand-Specific Workspaces Automate Campaign Deployment Enable Unified Reporting Centralise and Scale with Smart CRM - Implemented HubSpot’s Business Units and Custom Properties to manage multiple brands under one Smart CRM instance while maintaining data integrity. Real-Time Data Sync with Databricks - Custom integration with Databricks allowed marketing teams to pull live ticketing and engagement data directly into HubSpot, enabling timely, targeted outreach. Build Brand-Specific Workspaces - Each brand was given its own tailored environment within HubSpot, preserving creative control while benefiting from shared infrastructure and governance. Automate Campaign Deployment - Developed modular email templates and campaign assets that could be quickly repurposed, reducing setup time and supporting rapid iteration. Enabled Unified Reporting - Configured dashboards and cross-brand reporting tools for leadership, giving visibility into marketing performance, fan behaviour, and sponsorship ROI across all verticals. Centralise and Scale with Smart CRM Centralise and Scale with Smart CRM - Implemented HubSpot’s Business Units and Custom Properties to manage multiple brands under one Smart CRM instance while maintaining data integrity. Real-Time Data Sync with Databricks Real-Time Data Sync with Databricks - Custom integration with Databricks allowed marketing teams to pull live ticketing and engagement data directly into HubSpot, enabling timely, targeted outreach. Build Brand-Specific Workspaces Build Brand-Specific Workspaces - Each brand was given its own tailored environment within HubSpot, preserving creative control while benefiting from shared infrastructure and governance. Automate Campaign Deployment Automate Campaign Deployment - Developed modular email templates and campaign assets that could be quickly repurposed, reducing setup time and supporting rapid iteration. Enable Unified Reporting Enabled Unified Reporting - Configured dashboards and cross-brand reporting tools for leadership, giving visibility into marketing performance, fan behaviour, and sponsorship ROI across all verticals. The Implementation The implementation began with stakeholder alignment across brand and corporate marketing teams to define goals, workflows, and data structures. We first rolled out HubSpot to one brand as a pilot, refining the structure and integrations before expanding to the rest. Throughout the rollout, we created workspace-specific playbooks, dynamic campaign templates, and lead lifecycle models tailored to each audience type. The custom Databricks integration was developed in parallel, syncing ticketing data directly into HubSpot and powering real-time engagement tracking. Training was delivered through a mix of live workshops and video libraries, ensuring teams could onboard quickly and maintain momentum. Despite the complexity, the rollout was seamless—no downtime, no disruption, just progress. #### The impact and results The transformation was immediate and meaningful. What once took days to execute now takes hours. Campaign build time was cut by 40–50%, and teams gained the flexibility to respond to ticketing trends, fan engagement shifts, and sponsorship opportunities in real time. With Databricks flowing live data into HubSpot, segmentation accuracy dramatically improved, and marketing became measurably more personalised. Each brand now runs with autonomy, yet benefits from a unified data and governance framework. For leadership, unified reporting has been a game-changer—providing a full-picture view of marketing performance across all brands, events, and audiences. This foundational system has future-proofed the stadium’s marketing operations, positioning them as a digital leader in global sports and entertainment. #### Related Case Studies #### [Entertainment group streamlines marketing across five... Our client operates a collection of iconic live entertainment venues across the United States. From family-friendly... See More](https://www.engaging.io/case-studies/entertainment-group-streamlines-marketing-across-five-distinct-brands) #### [Revving up for race day: how a Miami-Based Venue... The client manages one of the most high-energy venues in the United States—a cultural hub in Miami that transforms for... See More](https://www.engaging.io/case-studies/miami-streamlined-ops-grand-prix-brand) #### [HubSpot onboarding and integration for the NBA's San... The San Antonio Spurs are one of the most iconic and successful franchises in NBA history, boasting five championship... See More](https://www.engaging.io/case-studies/hubspot-onboarding-and-integration-for-the-nbas-san-antonio-spurs) ### Get in touch, We love to talk Stay ahead with expert insights Subscribe to our newsletter for the latest strategies and smart solutions to drive business growth. #### Services [AI services](https://www.engaging.io/ai-services) [Custom integrations and configuration](https://www.engaging.io/services/custom-hubspot-integrations-and-system-sync-solutions) [CRM migration and onboarding](https://www.engaging.io/services/crm-migration-to-hubspot-onboarding-implementation-services) [Custom membership portals](https://www.engaging.io/services/custom-hubspot-membership-portals-secure-self-service-platforms) [Data migrations](https://www.engaging.io/services/crm-hubspot-data-migrations) [Data cleansing](https://www.engaging.io/services/data-cleansing) [Data lakes and architecture](https://www.engaging.io/services/enterprise-data-lake-architecture-build) [Digital transformation and change management](https://www.engaging.io/services/digital-transformation-services-change-management) [Websites](https://www.engaging.io/services/hubspot-cms-websites) #### Industries [Sports and entertainment](https://www.engaging.io/sports-and-entertainment) [Medical and health](https://www.engaging.io/medical-and-health) [Education](https://www.engaging.io/education) [Restaurants and clubs](https://www.engaging.io/restaurants-and-clubs) [Experience and travel](https://www.engaging.io/experience-and-travel) [Finance](https://www.engaging.io/finance) [Property development and real estate](https://www.engaging.io/property-development-and-real-estate) #### PRODUCTS [JinnSync](https://www.engaging.io/our-products/jinnsync) [MailSync](https://www.engaging.io/our-products/mailsync) [Real Estate Syncer](https://www.engaging.io/our-products/real-estate-syncer) #### COMPANY [Case studies](https://www.engaging.io/case-studies) [Who we are](https://www.engaging.io/who-we-are) [Life at Engaging](https://www.engaging.io/life-at-engaging) [Blog](https://www.engaging.io/blog) [Contact us](https://www.engaging.io/contact-us) #### FOLLOW US [![Linkedin](https://www.engaging.io/hs-fs/hubfs/Linkedin.png?width=28&name=Linkedin.png)](https://au.linkedin.com/company/engaging) [![YouTube](https://www.engaging.io/hs-fs/hubfs/Icon%20-%20YouTube.png?width=28&name=Icon%20-%20YouTube.png)](https://www.youtube.com/channel/UCoRbiw8pELknyb6K6i4E5Og) ### Good work with good people [Privacy Policy & Terms of Service](https://www.engaging.io/privacy-and-terms) [![engaging-logo](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/site-logo-pack/short-form-logo/eio-logo-green.png?width=90&name=eio-logo-green.png)](https://www.engaging.io/) © Copyright 2026, Engaging.io, all rights reserved ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kiara Robinson", "url" : "https://www.engaging.io/case-studies/author/kiara-robinson" }, "dateModified" : "2025-10-07T05:35:08.155Z", "datePublished" : "2025-09-16T01:40:47.000Z", "headline" : "Streamlining multi-brand campaigns: A Miami Based stadium's marketing evolution", "image" : [ "https://www.engaging.io/hubfs/HRS%202.png" ], "mainEntityOfPage" : { "@id" : "https://www.engaging.io/case-studies/streamlining-multi-brand-campaigns-a-miami-based-stadiums-marketing-evolution", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.engaging.io/hubfs/Engaging-Logo-2021.png" }, "name" : "Engaging.io" } } ```