Needless to say, our Engaging Comms team get a little excited when they’re working on Augmented Reality. Even if you’re not a tech-head, it’s pretty cool...


What is it?

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Wikipedia

What is EngageAR?

EngageAR is an app for viewing Augmented Reality. You can discover amazing virtual content, integrated into the real world. Engage AR is developed for both iOS and Android and is available from the iTunes and Google Play stores.


We could do something this awesome for you, too! Get in touch to find out how...