Custom middleware for Levantine Hill

Case Studies

Custom middleware for Levantine Hill

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Industry

Food & Beverages

About the business

Levantine Hill is a family-owned luxury winery nestled in the heart of Victoria’s beautiful Yarra Valley. It’s celebrated for seamlessly blending exceptional handcrafted wines, award-winning fine dining, and remarkable architectural design into an immersive vineyard experience.

Project Timeline

2–3 months

Integrations

Zen Global to HubSpot

Levantine Hill

Levantine Hill is a luxury wine producer based in Victoria’s Yarra Valley, blending heritage, craftsmanship, and innovation. Their direct-to-consumer membership program plays a critical role in nurturing customer loyalty and driving high-value sales. But legacy systems and manual processes were slowing them down—until they tapped into the flexibility of HubSpot and Engaging.io’s technical expertise.

The problem

Levantine Hill was using a third-party system, Zen Global, to manage its customer loyalty program and store crucial membership and transaction data. This information was incredibly valuable for understanding customer behaviour and tailoring sales efforts. But there was one major issue: it wasn’t connected to their CRM.

Problem 1:

With no integration available between Zen Global and any major CRM, staff were stuck manually exporting spreadsheets, digging through customer records, and trying to cobble together insights. It was time-consuming, repetitive work that took valuable hours away from high-impact sales activities.

Problem 2:

Although they had selected HubSpot for its flexibility—especially with custom objects—they couldn’t fully leverage the platform until their loyalty data could live inside it. Without that connection, HubSpot was underutilised and disconnected from one of their most important customer data sources.

The solution

Engaging.io stepped in to bridge the gap between Zen Global and HubSpot with a custom middleware integration. Each night, Zen Global exports customer data via secure FTP. Our custom middleware processes these spreadsheets and transforms them into structured data that feeds directly into HubSpot—leveraging custom objects to store membership and transactional history.

This solution enabled Levantine Hill to seamlessly use HubSpot’s powerful CRM features—like segmentation, personalisation, and automation—directly tied to member activity. The implementation was delivered on time, on budget, and gave the internal team everything they needed to scale their operations without compromising on quality or control.

The Strategic Plan

The Implementation

Data as the Backbone

Automation to Free Up Time

Empowering Sales & Service

Data as the Backbone

Make Zen Global data accessible in HubSpot, turning member and purchase insights into fuel for sales and marketing.
Ensure the system is scalable and reliable, with nightly refreshes.

Data as the Backbone

Make Zen Global data accessible in HubSpot, turning member and purchase insights into fuel for sales and marketing.
Ensure the system is scalable and reliable, with nightly refreshes.

Automation to Free Up Time

Eliminate manual spreadsheet wrangling through automated data processing.
Reduce human error and delays by systemising nightly syncs.

Empowering Sales & Service

Equip the team with immediate visibility into member history, purchases, and preferences.
Enable personalised outreach—like identifying who bought a wine’s previous vintage—at the click of a button.

The Implementation

We began by working closely with Levantine Hill’s internal team to scope out the full list of data fields and workflows tied to Zen Global. From there, we designed a custom middleware system that listens for nightly spreadsheet exports delivered via FTP. The middleware parses and transforms the raw data, pushing it into HubSpot using its APIs, where custom objects track member details, purchases, and engagement history.

By doing so, we effectively connected the dots between their loyalty system and HubSpot—without requiring a native integration. The entire setup runs automatically and updates daily, giving the Levantine Hill team near real-time access to customer insights. With HubSpot’s reporting, email automation, and segmentation tools now available, their team has a single, central source of truth.

The impact and results

The transformation was immediate, and the impact was measurable.

Short-Term Wins:

Reps gained back 2 hours per day previously lost to manual admin.
Sales teams could instantly identify members who purchased previous vintages, fuelling targeted campaigns.
Data accuracy improved overnight—literally—with automated nightly syncs.

Long-Term Gains:

A 150% increase in revenue within the first 6 months of implementation.
A future-proof CRM setup, where loyalty data and customer insights are seamlessly connected.
Empowered staff who can now focus on creating exceptional member experiences, instead of managing spreadsheets.

With HubSpot and Engaging.io, Levantine Hill turned data headaches into a finely tuned system worthy of their luxury brand promise.

Ralph and the team have been fantastic to work with. We needed a custom integration for an obscure platform built. They scoped the project really well upfront which felt like it was then easier to actually implement (at least from my side, not sure if it was for them!). They were great at communicating progress of the project and fixed issues quickly through testing and once in production. Most importantly, the project was delivered on time and within budget. I can't speak highly enough about my experience working with them.

Lisa Winkler
Direct to Consumer Sales and Marketing Manager, Levantine Hill