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An accessible HubSpot website for Achieve Australia

Narrate this article
An accessible HubSpot website for Achieve Australia
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Achieve Australia supports people with disability across NSW, offering accommodation, support coordination, employment services, and community programs. Their website plays a critical role in informing families, carers, and participants—but the old site was inaccessible, hard to update, and didn’t meet the needs of modern users.

The problem
A good cause held back by a limited digital experience

On its own, HubSpot’s standard Company and Contact structure was not enough to support these requirements. HubSpot also fell short in supporting Achieve’s other main service offering – the provision of accommodation for Service Users.

Given the complexities of the structure of their business and their business information, Achieve was beginning to consider other CRM platforms – that is, until we introduced HubSpot Custom Object configurations.

Problem 1:

Website failed accessibility standards - Achieve’s existing site was not compliant with WCAG standards, creating barriers for users with vision impairments, cognitive disabilities, or assistive tech needs. Poor contrast, confusing navigation, and lack of screen reader support made the site difficult to use.

Problem 2:

Hard to manage internally - The site was built on a rigid CMS, meaning even simple content updates required developer input. This slowed down internal workflows and made it hard to respond to campaign needs or service changes in real time.

The solution
Accessibility-first design, built on HubSpot CMS
Engaging.io rebuilt Achieve Australia's entire website from the ground up on HubSpot CMS Enterprise, with accessibility and scalability baked into every element. We began with deep discovery sessions involving internal teams and real users, to understand the accessibility barriers they faced.

From there, we redesigned the information architecture to improve usability across a wide range of assistive technologies. High-contrast colour schemes, accessible typography, logical tab order, and alt-text guidance were implemented across all modules.

Using HubSpot’s Design Manager, we built a flexible component system that allowed the Achieve team to manage content independently. No more dev bottlenecks—just drag-and-drop sections that were fully WCAG-compliant by default.

The site also now reflects Achieve’s brand purpose—human-centred, calm, and compassionate—without sacrificing performance or usability.
The Strategic Plan
The Implementation
The process
  1. Assessed current site for WCAG 2.1 compliance gaps
  2. Collaborated with stakeholders to prioritise accessible user journeys
  3. Mapped logical content paths based on user needs
ccessibility Audit + Co-design
The process
  1. Assessed current site for WCAG 2.1 compliance gaps
  2. Collaborated with stakeholders to prioritise accessible user journeys
  3. Mapped logical content paths based on user needs
Rebuild on HubSpot CMS
The process
  1. Built flexible, fully accessible page templates
  2. Designed modules for screen-reader compatibility and keyboard nav
  3. Applied accessible contrast and font sizing defaults
Internal Empowerment
The process
  1. Delivered custom training and documentation
  2. Set up reusable modules and permissions for marketing team
  3. Made 95% of updates manageable without a developer
The Implementation

Accessibility at the core

Every module and layout was designed with assistive technology in mind—meaning no backtracking or retrofitting. Tab structure, labels, and ARIA attributes were implemented upfront for smooth screen reader navigation.

Flexible CMS, finally

We replaced the old locked-down CMS with HubSpot’s drag-and-drop content editor. The team can now update pages, launch campaigns, and adapt to changing needs—without needing to touch code.

Brand-aligned and user-friendly

The new visual design balanced brand expression with clarity and legibility. The result is a website that looks modern, performs well, and feels welcoming to every user.

The Impact and Results
A site that supports everyone—inside and out

 

Achieve Australia’s new website is more than just a fresh coat of paint—it’s a complete shift in how they show up online. For participants and their families, it’s now easier to find services, access resources, and engage with content regardless of their abilities.

Internally, the marketing team can manage content efficiently, reducing delays and costs. No more chasing developers for small changes. No more inaccessible PDFs buried behind vague links.

The organisation now has a platform that reflects its purpose—one built on inclusion, empathy, and empowerment. From community programs to fundraising campaigns, the new site is a living tool that grows with the organisation.

And just as importantly, it’s fully compliant, highly performant, and ready to support future initiatives across content, accessibility, and digital engagement.

 

This is a testimonial from the client in the case study. If there is no testimonial the testimonial will not appear. We also need to make sure the testimonial is not too long - short and to the point is best!

Brian Brown
CEO, Achieve Australia

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