Why Good Design Benefits Your Bottom Line

By Geff Harper on December 19, 2018

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Design is really important to me. Not just because I am a designer, but also because it directly effects how people feel about your product and how much money they will spend with you.

In this article in B&T I expand on why design is important and how it directly effects your bottom line.

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Geff’s been in design for nearly 20 years, in digital for the last 10. Geff uses User-Centred Design principles to develop CX and UX that delivers for clients. He loves problem solving, leading design sprints and prototyping. Geff advocates strongly for user feedback and enjoys the challenge of creating solutions that positively impact user behaviour and interaction with technology.

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