The rise and rise of online shopping!

When we build e-commerce websites, we have one primary goal in mind: make it as easy for your customer to buy as is humanly (or digitally) possible.

Regardless of which camp of the online retail debate you’re seated, online shopping is here to stay.

Don’t believe us?

Doesn’t really matter. Because thanks to The Joy Of Clicking, and their very tidy little Infographic (below), we know that ONE THIRD of the total internet population now shop online…

Benefits are a no-brainer: quicker, easier, and increasingly, free shipping (we like free shipping).

So if you sell stuff online, take heed. To successfully ride the wave of online shopping, you must:

  • Keep your site simple & easy to navitgate
  • Have as few clicks as possible for your customer to secure their purchase
  • Don’t forget the service. Just because you’re not face to face, actually makes it more important to offer great service
  • Offer discounted, or free shipping

And one last thing. Don’t forget mobile – mobile purchases are growing rapidly. Some of our clients’ sites see over 40% of purchases from smartphones!

Interested in finding out more? Then send us a quick message 🙂

The Joy of Clicking

Michelle has been in marketing strategy for over 20 years. Michelle got involved in Engaging from Day 1 with the conviction of creating a business that ‘does great work with great people’, including clients, partners and staff. A born problem solver, she immerses herself in clients’ businesses and reconstructs their sales & marketing activities to ensure they operate to deliver directly on the business’ objectives. Michelle is passionate about maintaining a company and company culture that leaves the world a better place than we found it.

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