Data driven marketing and understanding tech stacks
There’s a lot of talk in marketing circles about data, personalisation and data stacks. It can all feel pretty overwhelming and leave marketers unsure what the right solution is for them. I’ve seen stats that point to there being more than 3,500 marketing tech solution...
The era of technology defining your brand
In a recent AdNews article, Andy Lark, Comm Bank's chief marketing and online officer, stated that