Retailers, how not to miss out on 40% of your audience this Christmas

Something we see with our retail clients has now been confirmed by Google (or maybe it’s the other way around!). 40% of traffic comes from mobile devices.

Retailers have to embrace mobile to survive as Google’s latest trends report showed up a 20% spike in shopping-related searches, with an unprecedented 40% coming from mobile devices.

The sad news is this, 1 in 3 retailers have a mobile tailored website, yet enquiries from mobile devices (smartphones and tablets) has more than doubled in the last 12 months.

Come on 2 in 3 retailers, what’s going on? This is like refusing entry to 40% of your customers. Good news is it’s not too late (although it’s getting close) and if you need some help, then send us a quick message



Ralph has been developing websites and systems for nearly 20 years. Passionate and curious, he’s an a-typical developer who understands how users interact with the systems he builds. He understands that systems need to be human-friendly. Ralph loves working in an industry that is constantly changing and disrupting itself.

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Image attribution: Ben Schumin, CC BY-SA 2.5 , via Wikimedia Commons