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An update to this article:
AUSSIE COMPANIES! IS YOUR WEBSITE OPTIMISED FOR SMARTPHONES? NO, THEN YOU'RE MISSING A HUGE OPPORTUNITY...
Last week's research from IPSOS/Google indicates smartphone penetration is up from 37% in 2011 to 65% in 2013. Users are clearly wanting to engage for products and services, however just over half top Australian brands have mobile optimised websites (55%, up from 20% in 2011).
The research indicates Australian mobile users have more readily adopted the platform as compared to US/UK users, and that 23% of Australians would rather give up their TV than their smartphone!
Original article below:
Have a website? Or thinking of building one and not sure you want to spend the extra $ on making it responsive (easy to view/use with tablets & smartphones)? Not even considered a mobile site?
STOP! You might want to read this first:
Our global digital usage trends and behaviours throughout 2012 confirm a huge increase in:
- the uptake of smartphones (recent report by comScore MobileLens says 82% of new phones acquired in UK throughout December were smartphones)
- 1 in 5 Brits used their smartphone to purchase a product or service in December 2012
And wait for it..........
- 50% of consumers did not return to a site that wasn't mobile ready!
This is why we love the measurability of what we do!
If you're not overly keen in discounting 20% of your customers, you might want to consider making your new website more mobile/device-friendly.
If you'd like advice, or you're not yet convinced, drop us a line at engagewithus@engagingcomms.com