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Do you prefer visual content on social media? So does everyone else…

By Michelle O'Keeffe on August 21, 2012

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New info from M Booth (global comms company) and Simply Measured (media measurement and analytics company), visual content is not just pretty to look at, it’s actually driving engagement:

  • On Facebook, videos are shared 12X more than links and text posts combined.
  • On Facebook, photos are liked 2X more than text updates.
  • 48% of all Tumblr posts are photos.
  • On YouTube, 100 million users are taking a social action on videos every week.
  • Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.

Random question for today… anyone out there use Google+…?

Michelle has been in marketing strategy for over 20 years. Michelle got involved in Engaging from Day 1 with the conviction of creating a business that ‘does great work with great people’, including clients, partners and staff. A born problem solver, she immerses herself in clients’ businesses and reconstructs their sales & marketing activities to ensure they operate to deliver directly on the business’ objectives. Michelle is passionate about maintaining a company and company culture that leaves the world a better place than we found it.

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