Commonwealth Bank Social Media Fail

By Michelle O'Keeffe on February 20, 2013

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I recently noticed a few Sponsored Stories from Commonwealth Bank pop up in my Facebook newsfeed…

I instantly thought to myself “are these guys insane? Do they not realise people can comment on these ads…?” I couldn’t avoid clicking on the comments tab to see the disgruntled customers and ex-customers vent their frustrations with Comm Bank (because they ‘can’).

I did see the occasional futile attempt from Comm Bank to comment back, but it was quickly drowned out with hundreds of complaints.

I’m all for experimentation… but these guys should know better (or at least the agency managing their campaigns should know better).

I have posted some of the quality responses below.

PS. Comm Bank if you’re looking for a new Digital Agency…  😉

Commonwealth Bank social media fail

Commonwealth Bank social media fail

Michelle has been in marketing strategy for over 20 years. Michelle got involved in Engaging from Day 1 with the conviction of creating a business that ‘does great work with great people’, including clients, partners and staff. A born problem solver, she immerses herself in clients’ businesses and reconstructs their sales & marketing activities to ensure they operate to deliver directly on the business’ objectives. Michelle is passionate about maintaining a company and company culture that leaves the world a better place than we found it.

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