Century 21 books fastest growth in its history

By Michelle O'Keeffe on September 18, 2012

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Don’t you just love it when your clients succeed? We do. We figure, if our clients realise success, then ours will follow.

Real Estate Business online posted an article this week noting that CENTURY 21 Australia “has added almost one new office each week, on average, since the start of 2012, although it is nearing what it believes is the ideal size for a real estate group in the Australian market.”

Technology has been a key focus for the company. Charles Tarbey, Chairman and Owner of C21 Australia is quoted as saying: “With the Australian real estate industry as competitive as ever, three years ago CENTURY 21 Australia began investing record sums into new technologies, marketing campaigns, search engine optimisation and training to ensure that the brand remained front of mind for Australians looking to buy or sell real estate,” said Mr Tarbey.

C21 Australia launched a series of real estate technologies for consumers in recent years, including an App, online magazines, and an online property game, “Property Mogul’. These initiatives were supported by the company’s “Smarter, Bolder, Faster’ campaign, which included national television commercials and a new website.

propertymogul2_0

“I believe that this investment, coupled with the strength of the global CENTURY 21 brand, has led to this record growth period,” Mr Tarbey said.

“It is pleasing to see that much of this growth is being driven by experienced industry operators with almost all new offices joining from other real estate groups or rebranding from independents.”

For more info, check out our Engaging Comms C21 Case Study, Property Mogul Case Study or give us a Hoi

Michelle has been in marketing strategy for over 20 years. Michelle got involved in Engaging from Day 1 with the conviction of creating a business that ‘does great work with great people’, including clients, partners and staff. A born problem solver, she immerses herself in clients’ businesses and reconstructs their sales & marketing activities to ensure they operate to deliver directly on the business’ objectives. Michelle is passionate about maintaining a company and company culture that leaves the world a better place than we found it.

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