Retailers, how not to miss out on 40% of your audience this Christmas

By Ralph Vugts on Nov 15, 2012

Something we see with our retail clients has now been confirmed by Google (or maybe it's the other way around!). 40% of traffic comes from mobile devices.

Retailers have to embrace mobile to survive as Google’s latest trends report showed up a 20% spike in shopping-related searches, with an unprecedented 40% coming from mobile devices.

The sad news is this, 1 in 3 retailers have a mobile tailored website, yet enquiries from mobile devices (smartphones and tablets) has more than doubled in the last 12 months.

Come on 2 in 3 retailers, what's going on? This is like refusing entry to 40% of your customers. Good news is it's not too late (although it's getting close) and if you need some help, then send us a quick message

Ralph has been developing websites and systems for nearly 20 years. Passionate and curious, he’s an a-typical developer who understands how users interact with the systems he builds. He understands that systems need to be human-friendly. Ralph loves working in an industry that is constantly changing and disrupting itself.

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