HubSpot sales, marketing & service alignment

Do you need to be able to communicate effectively with your segmented database? Then you need a CRM that gives you a true single view of your customer.

We can help with platform selection, integration, setup, training and implementation of your digital marketing strategies via your CRM and marketing automation system.

Having recently acquired several business units under our company umbrella, we knew it was going to be a tall order to integrate all our brands and multiple tech stacks into HubSpot. Fortunately, Engaging came highly recommended to us, and we could not have asked for a more supportive team to guide us through the process. From the outset, the team went out of their way to get to know our business and our needs, enabling them to design tailored solutions which were right for us. Michelle, Dani, Ralph, James (and the rest of the Engaging team) have always been very responsive, highly professional, extremely knowledgeable and just lovely people to work with. I would highly recommend working with the Engaging team if you have the chance.

Leigh Stirling
Revenue Systems & Project Manager, Experience Co

It’s time to start thinking holistically about your Sales & Marketing functions – after all, they’re both just different stages in your revenue generation strategy. And Customer Service is where you build your advocates.

The technology of marketing makes the job of digital marketing easier, or at least that’s the plan! Many parts of your digital marketing strategy can be automated to intuitively guide your prospects through the ‘sales pipeline’ of your digital assets. Some detailed upfront planning together with selecting the right platform for your needs can exponentially improve your marketing efforts.

Our favourite part is the ability to test messaging and user flow directly with the users themselves. No more guessing what your potential customers want or need, a good Marketing Automation system can tell you.

As an integral element to your overall ‘tech stack‘, your marketing automation platform to track user behaviour, and enable truly segmented communication with your target customers.

Marketing automation platforms perform at their best when they’re seamlessly integrated to your website, CRM and programmatic media systems. And your physical hand-off, and SLA, between Sales & Marketing staff needs to be seamless as well.

Choosing the right platform

There are more of these platforms to choose from every day… we are platform agnostic, there is no ‘one size fits all’ approach to selection, which is why we’re developing a neat little tool to help you with your decision-making! Until then, if you’d like to talk through your options, drop us a line.

This is also a good updated representation of a comparison between platforms.

Want some help with HubSpot sales, marketing & service alignment?