Media implementation, attribution & data visualisation
Need a total strategic overhaul? Or help to improve your digital marketing performance?
With over 20 year's media experience, we can help your digital marketing performance align your marketing & sales strategies with your business objectives.
I worked with Engaging to help us build our first party data & content strategy. Engaging worked with all stakeholders, both in Australia and in the US to ensure that the assets that they were building for us integrated with our systems and were compliant with HO standards. They were knowledgeable, transparent and patient (sorry guys!). They took the time to understand our business and help us build content to engage our audience. They also worked well with our other agency partners. It was a true partnership rather than client/agency relationship.
Digital consumers are becoming increasingly discerning, they know what they want, where and when they want it.
Different types of content across different digital channels will provide the right conversation for your target market, and work together to nudge them through your conversion cycle.
For this, you will need content. And it needs to be authentic content – content that your target consumer finds valuable.
A well implemented HubSpot system can also give you real-time access to your sales & marketing performance and attribution.
All businesses have different requirements for their reporting. We have data visualisation experts onboard to help turn your reports from this;
You can read more about our data visualisation here.
When implemented correctly, attribution reporting can show you what marketing activities are influencing sales.
If you think you can improve your user engagement but you’re not quite sure how, drop us a line. We can help you as much or as little as you need.
Your tech stack
You’ll know by now that in order to make this all a seamless experience for your consumers, there are many different digital systems – your ‘tech stack’ – that need to be effectively deployed and managed by you.
Here’s a useful introductory article on questions to ask yourself to help work out your organisation’s tech stack needs.
If you’re a bit mystified by how and why all these digital marketing elements work together, we’d be very happy to help demystify the process for you