If you sell tickets through Ticketek, you're sitting on a lot of useful data:
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Who bought what
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Where they sat
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And whether they actually showed up.
The challenge is getting that data into HubSpot in a way you can actually use it, rather than leaving it locked inside Ticketek's own system.
Off-the-shelf sync tools like Zapier can move data between two platforms, but they're often too rigid for how ticketing data actually needs to be handled. One client came to us after their Zapier setup couldn't keep up: it wasn't giving them control over when data synced, which fields mapped where, or how attendance data should update existing records. Without that control, marketing teams end up with incomplete contact records and no reliable way to segment or automate off real customer behaviour.
We recently completed a robust Ticketek to HubSpot integration as the client's Zapier solution was not meeting their needs.
How the sync works
Our sync takes the ticket sales and attendance data from Ticketek and then UPSERTS contacts & deals records in HubSpot.
We pull the data from Ticketek and then use our data syncing platform JinnSync to map and sync the data to HubSpot which gives you full control over when the sync runs and what objects & properties are mapped.
What we sync from Ticketek to Hubspot
Below is a small sample of what we can sync - attendance data can also be sync'd and then updated on the appropriate record below (either appended to deal properties or stamped as a custom event to the contact timeline... or both!)
Contact Object:
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First Name
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Last Name
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Email Address
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Address
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City
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State
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Postcode
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Country
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Phone Number
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CustomerId
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Can Contact (Opted in / out of communications)
Ticketing Data
This can map to any HubSpot object - deal, order or custom object are recommended. HubSpot custom events are also supported if you would like to log to the contact timeline instead.
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Transaction Date Time
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Channel ID
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Channel Code
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Product ID
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Product Who
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Product Where
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Product When
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Product Show
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Product Marketing Type
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Order ID
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Order Line ID
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Price Category Code
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Price Category Name
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Price Type Code
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Price Type Name
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PriceNet
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Price
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Face Value Fees
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Quantity
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Rection
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Row
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Seat
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Booking Type
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Barcode
Attendance data points (these are appended to the existing deal record based off barcode ID - they could also be logged as a custom event as well)
- Attendance Status
- Gate Number
- Event Code
- Date Time of attendance
- Gate description
- Customer ID
Additional feeds from Ticketek can also be mapped and sync'd so please reach out if you have any special requirements.
The result?
Now our client can easily create marketing segments, workflow automations and easily report on the data directly from HubSpot!
Frequently asked questions