--- title: "Integrate, automate, elevate: how EventsAir transformed their marketing strategy" description: EventsAir connected HubSpot, Zoho, and Outreach with custom integrations—creating a real-time marketing engine that lifted engagement 25%. image: https://www.engaging.io/hubfs/austin-distel-rxpThOwuVgE-unsplash%20(1).jpg --- [Skip to content](https://www.engaging.io/case-studies/eventsair-transformed-marketing-strategy#main-content) [![Engaging.io logo](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/site-logo-pack/engaging-logo-green.png?width=143&name=engaging-logo-green.png)](https://www.engaging.io) [Case studies](https://www.engaging.io/case-studies) Services Industries Products About us ![search icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/main-search-icon-HR.png?width=44&name=main-search-icon-HR.png) ![search close icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/main-search-close-HR.png?width=24&name=main-search-close-HR.png) [Get in touch](https://www.engaging.io/contact-us) [AI services](https://www.engaging.io/ai-services) [Custom integrations and configuration](https://www.engaging.io/services/custom-hubspot-integrations-and-system-sync-solutions) [CRM migration
and onboarding](https://www.engaging.io/services/crm-migration-to-hubspot-onboarding-implementation-services) [Custom membership portals](https://www.engaging.io/services/custom-hubspot-membership-portals-secure-self-service-platforms) [Data migrations](https://www.engaging.io/services/crm-hubspot-data-migrations) [Data cleansing](https://www.engaging.io/services/data-cleansing) [Data lakes and architecture](https://www.engaging.io/services/enterprise-data-lake-architecture-build) [Digital transformation
and change management](https://www.engaging.io/services/digital-transformation-services-change-management) [Websites](https://www.engaging.io/services/hubspot-cms-websites) [Sports and entertainment](https://www.engaging.io/sports-and-entertainment) [Medical and health](https://www.engaging.io/medical-and-health) [Education](https://www.engaging.io/education) [Restaurants and clubs](https://www.engaging.io/restaurants-and-clubs) [Experience and travel](https://www.engaging.io/experience-and-travel) [Finance](https://www.engaging.io/finance) [Property development and real estate](https://www.engaging.io/property-development-and-real-estate) [JinnSync](https://www.engaging.io/our-products/jinnsync) [MailSync](https://www.engaging.io/our-products/mailsync) [Real Estate Syncer](https://www.engaging.io/our-products/real-estate-syncer) [Who we are](https://www.engaging.io/who-we-are) [Life at Engaging](https://www.engaging.io/life-at-engaging) [Blog](https://www.engaging.io/blog) [![Engaging.io logo](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/site-logo-pack/engaging-logo-green.png?width=143&name=engaging-logo-green.png)](https://www.engaging.io) ![menu-default-icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/Menu-default.png?width=30&name=Menu-default.png) ![menu-default-icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/Menu-close.png?width=30&name=Menu-close.png) [Get in touch](https://www.engaging.io/contact-us) ![search icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/main-search-icon-HR.png?width=44&name=main-search-icon-HR.png) ![search close icon](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/module-icons/main-search-close-HR.png?width=24&name=main-search-close-HR.png) [Case studies](https://www.engaging.io/case-studies) Services [AI services](https://www.engaging.io/ai-services) [Custom integrations and configuration](https://www.engaging.io/services/custom-hubspot-integrations-and-system-sync-solutions) [CRM migration
and onboarding](https://www.engaging.io/services/crm-migration-to-hubspot-onboarding-implementation-services) [Custom membership portals](https://www.engaging.io/services/custom-hubspot-membership-portals-secure-self-service-platforms) [Data migrations](https://www.engaging.io/services/crm-hubspot-data-migrations) [Data cleansing](https://www.engaging.io/services/data-cleansing) [Data lakes and architecture](https://www.engaging.io/services/enterprise-data-lake-architecture-build) [Digital transformation
and change management](https://www.engaging.io/services/digital-transformation-services-change-management) [Websites](https://www.engaging.io/services/hubspot-cms-websites) Industries [Sports and entertainment](https://www.engaging.io/sports-and-entertainment) [Medical and health](https://www.engaging.io/medical-and-health) [Education](https://www.engaging.io/education) [Restaurants and clubs](https://www.engaging.io/restaurants-and-clubs) [Experience and travel](https://www.engaging.io/experience-and-travel) [Finance](https://www.engaging.io/finance) [Property development and real estate](https://www.engaging.io/property-development-and-real-estate) Products [JinnSync](https://www.engaging.io/our-products/jinnsync) [MailSync](https://www.engaging.io/our-products/mailsync) [Real Estate Syncer](https://www.engaging.io/our-products/real-estate-syncer) About us [Who we are](https://www.engaging.io/who-we-are) [Life at Engaging](https://www.engaging.io/life-at-engaging) [Blog](https://www.engaging.io/blog) [Case Studies](https://www.engaging.io/case-studies) # Integrate, automate, elevate: how EventsAir transformed their marketing strategy Narrate this article Integrate, automate, elevate: how EventsAir transformed their marketing strategy 3:25 ![](https://www.engaging.io/hubfs/austin-distel-rxpThOwuVgE-unsplash%20(1).jpg) ###### Industry Software & Technology (Event Tech) ###### HubSpot Licensing Marketing Hub Professional, CMS Hub Professional, Sales Hub Professional ###### About the business EventsAir An all in one event management system that makes it easy for event managers to create in person, virtual & hybrid experiences that impress. ###### Project Timeline 3 - 4 Months ###### Integrations Salesforce, EventsAir ###### [EventsAir](https://www.eventsair.com/) EventsAir is a global event management platform helping organisers streamline event operations, registrations, and attendee engagement. With a mature tech stack including Zoho and Outreach, they were ready to elevate their marketing precision—but their tools weren’t speaking the same language. #### The problem EventsAir had all the right tools—Zoho for CRM, Outreach for outbound, and a powerful platform of their own. But without integration, their marketing operations were anything but streamlined. Data was siloed, lifecycle stages weren’t automated, and reporting lacked real-time accuracy. Manual workarounds slowed the team down and made campaign execution a guessing game. ###### Problem 1: Without automation or real-time data syncing, the team was stuck with handoffs between tools, risking delays, duplicate records, and limited campaign insights. ###### Problem 2: EventsAir was juggling Zoho for CRM and finance, and Outreach for outbound sales—leaving critical customer data fragmented. The result? Disjointed workflows and minimal marketing visibility. The solution Engaging.io worked closely with EventsAir to deliver a unified, scalable solution. We implemented HubSpot Marketing, Sales, and CMS Hubs to provide end-to-end marketing and sales alignment. A phased approach allowed us to migrate seven regional websites into a single HubSpot CMS instance, ensuring consistency while allowing localisation. Our team developed a Salesforce-HubSpot connector that synced lead and contact data globally. We also integrated their proprietary EventsAir platform via webhooks, enabling seamless lead capture from live events. Automation workflows were implemented to segment leads by region and funnel stage, while customised dashboards gave sales and marketing teams real-time insights across the board. The Strategic Plan The Implementation Centralised Web Ecosystem Seamless Integrations Scalable Automation Campaign Attribution Focus areas - Migrated 7+ regional websites into HubSpot CMS - Introduced flexible templates for localised campaigns   Focus areas - Custom Salesforce-HubSpot sync for CRM consistency - Webhooks connecting EventsAir platform to HubSpot Focus areas - Region-specific nurture workflows - Lead scoring based on engagement and lifecycle The process - Built custom dashboards for marketing ROI - Enabled visibility across lead sources and performance Centralised Web Ecosystem Focus areas - Migrated 7+ regional websites into HubSpot CMS - Introduced flexible templates for localised campaigns   Seamless Integrations Focus areas - Custom Salesforce-HubSpot sync for CRM consistency - Webhooks connecting EventsAir platform to HubSpot Scalable Automation Focus areas - Region-specific nurture workflows - Lead scoring based on engagement and lifecycle Campaign Attribution The process - Built custom dashboards for marketing ROI - Enabled visibility across lead sources and performance The Implementation To bring EventsAir’s global marketing vision to life, Engaging.io executed a staged implementation that tackled complexity head-on. First, we consolidated seven regional websites into a single HubSpot CMS instance, using reusable modules to streamline content management while still allowing localisation for each market. On the CRM front, we developed a custom two-way sync between Salesforce and HubSpot using middleware, ensuring accurate data mapping, deduplication, and a seamless lead handoff between marketing and sales. We also connected EventsAir’s proprietary platform to HubSpot via webhooks, enabling real-time capture of event registration data and triggering automated follow-ups based on attendance. To future-proof the system, we built scalable email templates and campaign frameworks, including region-specific workflows aligned to the customer journey—laying the foundation for consistent, high-converting engagement across continents. #### The impact and results The transformation was both immediate and foundational. EventsAir’s marketing team now operates from a **single, unified platform**, empowered by automation and intelligence. #### Data Unification With custom two-way integrations, every customer record—regardless of origin—is synced, accurate, and ready for action. #### Time Saved Lifecycle automation and sync reclaimed hours of manual work weekly, redirecting resources toward strategic marketing efforts. #### Engagement Uplift Early results showed **15–25% gains in open and click rates**, attributed to better segmentation and timely outreach. #### Improved ROI Visibility Live dashboards gave leadership real-time insights into campaign performance and ROI—a visibility they’d never had before. #### Future-Proof Architecture From campaign testing to smart AI features, EventsAir now has a martech stack that can grow with them, not against them. #### Related Case Studies #### [Marketing Hub onboarding for Cherre Cherre is a US-based real estate data and analytics platform that connects disparate property data sources into one... See More](https://www.engaging.io/case-studies/marketing-hub-cherre) #### [Why better data = better deals: The ROI of HubSpot... The client, a professional services firm, had invested in HubSpot but wasn’t seeing expected returns. Their data was... See More](https://www.engaging.io/case-studies/why-better-data-better-deals-the-roi-of-hubspot-optimisation) #### [A multi-system integration that helped turn Rawson... Rawson Group is a high-performing residential property developer operating across New South Wales, Australia. In the... See More](https://www.engaging.io/case-studies/a-multi-system-integration-that-helped-turn-rawson-group-around) ### Get in touch, We love to talk Stay ahead with expert insights Subscribe to our newsletter for the latest strategies and smart solutions to drive business growth. #### Services [AI services](https://www.engaging.io/ai-services) [Custom integrations and configuration](https://www.engaging.io/services/custom-hubspot-integrations-and-system-sync-solutions) [CRM migration and onboarding](https://www.engaging.io/services/crm-migration-to-hubspot-onboarding-implementation-services) [Custom membership portals](https://www.engaging.io/services/custom-hubspot-membership-portals-secure-self-service-platforms) [Data migrations](https://www.engaging.io/services/crm-hubspot-data-migrations) [Data cleansing](https://www.engaging.io/services/data-cleansing) [Data lakes and architecture](https://www.engaging.io/services/enterprise-data-lake-architecture-build) [Digital transformation and change management](https://www.engaging.io/services/digital-transformation-services-change-management) [Websites](https://www.engaging.io/services/hubspot-cms-websites) #### Industries [Sports and entertainment](https://www.engaging.io/sports-and-entertainment) [Medical and health](https://www.engaging.io/medical-and-health) [Education](https://www.engaging.io/education) [Restaurants and clubs](https://www.engaging.io/restaurants-and-clubs) [Experience and travel](https://www.engaging.io/experience-and-travel) [Finance](https://www.engaging.io/finance) [Property development and real estate](https://www.engaging.io/property-development-and-real-estate) #### PRODUCTS [JinnSync](https://www.engaging.io/our-products/jinnsync) [MailSync](https://www.engaging.io/our-products/mailsync) [Real Estate Syncer](https://www.engaging.io/our-products/real-estate-syncer) #### COMPANY [Case studies](https://www.engaging.io/case-studies) [Who we are](https://www.engaging.io/who-we-are) [Life at Engaging](https://www.engaging.io/life-at-engaging) [Blog](https://www.engaging.io/blog) [Contact us](https://www.engaging.io/contact-us) #### FOLLOW US [![Linkedin](https://www.engaging.io/hs-fs/hubfs/Linkedin.png?width=28&name=Linkedin.png)](https://au.linkedin.com/company/engaging) [![YouTube](https://www.engaging.io/hs-fs/hubfs/Icon%20-%20YouTube.png?width=28&name=Icon%20-%20YouTube.png)](https://www.youtube.com/channel/UCoRbiw8pELknyb6K6i4E5Og) ### Good work with good people [Privacy Policy & Terms of Service](https://www.engaging.io/privacy-and-terms) [![engaging-logo](https://www.engaging.io/hs-fs/hubfs/raw_assets/public/Engaging-2025/images/site-logo-pack/short-form-logo/eio-logo-green.png?width=90&name=eio-logo-green.png)](https://www.engaging.io/) © Copyright 2026, Engaging.io, all rights reserved ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kiara Robinson", "url" : "https://www.engaging.io/case-studies/author/kiara-robinson" }, "dateModified" : "2026-10-19T03:14:19.952Z", "datePublished" : "2025-10-09T04:39:24.000Z", "headline" : "Integrate, automate, elevate: how EventsAir transformed their marketing strategy", "image" : [ "https://www.engaging.io/hubfs/austin-distel-rxpThOwuVgE-unsplash%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://www.engaging.io/case-studies/eventsair-transformed-marketing-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.engaging.io/hubfs/Engaging-Logo-2021.png" }, "name" : "Engaging.io" } } ```