Integrate, Automate, Elevate: How EventsAir Transformed Their Marketing Strategy

Case Studies

Integrate, Automate, Elevate: How EventsAir Transformed Their Marketing Strategy

Narrate this article

3:25

Industry

Software & Technology (Event Tech)

HubSpot Licensing

Marketing Hub Professional, CMS Hub Professional, Sales Hub Professional

About the business

EventsAir An all in one event management system that makes it easy for event managers to create in person, virtual & hybrid experiences that impress.

Project Timeline

3 - 4 Months

Integrations

Salesforce, EventsAir platform

EventsAir

EventsAir is a global event management platform helping organisers streamline event operations, registrations, and attendee engagement. With a mature tech stack including Zoho and Outreach, they were ready to elevate their marketing precision—but their tools weren’t speaking the same language.

The problem

EventsAir had all the right tools—Zoho for CRM, Outreach for outbound, and a powerful platform of their own. But without integration, their marketing operations were anything but streamlined. Data was siloed, lifecycle stages weren’t automated, and reporting lacked real-time accuracy. Manual workarounds slowed the team down and made campaign execution a guessing game.

Problem 1:

Without automation or real-time data syncing, the team was stuck with handoffs between tools, risking delays, duplicate records, and limited campaign insights.

Problem 2:

EventsAir was juggling Zoho for CRM and finance, and Outreach for outbound sales—leaving critical customer data fragmented. The result? Disjointed workflows and minimal marketing visibility.

The solution

Engaging.io worked closely with EventsAir to deliver a unified, scalable solution. We implemented HubSpot Marketing, Sales, and CMS Hubs to provide end-to-end marketing and sales alignment.

A phased approach allowed us to migrate seven regional websites into a single HubSpot CMS instance, ensuring consistency while allowing localisation. Our team developed a Salesforce-HubSpot connector that synced lead and contact data globally. We also integrated their proprietary EventsAir platform via webhooks, enabling seamless lead capture from live events.

Automation workflows were implemented to segment leads by region and funnel stage, while customised dashboards gave sales and marketing teams real-time insights across the board.

The Strategic Plan

The Implementation

Centralised Web Ecosystem

Seamless Integrations

Scalable Automation

Campaign Attribution

Focus areas

Migrated 7+ regional websites into HubSpot CMS
Introduced flexible templates for localised campaigns

Centralised Web Ecosystem

Focus areas

Migrated 7+ regional websites into HubSpot CMS
Introduced flexible templates for localised campaigns

Seamless Integrations

Focus areas

Custom Salesforce-HubSpot sync for CRM consistency
Webhooks connecting EventsAir platform to HubSpot

Scalable Automation

Focus areas

Region-specific nurture workflows
Lead scoring based on engagement and lifecycle

Campaign Attribution

The process

Built custom dashboards for marketing ROI
Enabled visibility across lead sources and performance

The Implementation

To bring EventsAir’s global marketing vision to life, Engaging.io executed a staged implementation that tackled complexity head-on. First, we consolidated seven regional websites into a single HubSpot CMS instance, using reusable modules to streamline content management while still allowing localisation for each market.

On the CRM front, we developed a custom two-way sync between Salesforce and HubSpot using middleware, ensuring accurate data mapping, deduplication, and a seamless lead handoff between marketing and sales. We also connected EventsAir’s proprietary platform to HubSpot via webhooks, enabling real-time capture of event registration data and triggering automated follow-ups based on attendance.

To future-proof the system, we built scalable email templates and campaign frameworks, including region-specific workflows aligned to the customer journey—laying the foundation for consistent, high-converting engagement across continents.

The Impact and Results

The transformation was both immediate and foundational. EventsAir’s marketing team now operates from a single, unified platform, empowered by automation and intelligence.

Data Unification

With custom two-way integrations, every customer record—regardless of origin—is synced, accurate, and ready for action.

Time Saved

Lifecycle automation and sync reclaimed hours of manual work weekly, redirecting resources toward strategic marketing efforts.

Engagement Uplift

Early results showed 15–25% gains in open and click rates, attributed to better segmentation and timely outreach.

Improved ROI Visibility

Live dashboards gave leadership real-time insights into campaign performance and ROI—a visibility they’d never had before.

Future-Proof Architecture

From campaign testing to smart AI features, EventsAir now has a martech stack that can grow with them, not against them.