The problem
Your ticketing platform, your marketing tools and your venue systems all hold a different piece of the fan story, and none of it is connected.
Ticketing platforms hold the transaction history. Your marketing tools run the campaigns. Membership, merchandise, donations and sponsorship data sit somewhere else entirely. And none of it connects.
So when your team needs to send a post-event email, they export a spreadsheet. When they want to know which fans are at risk of lapsing, they guess. When leadership asks which campaign drove ticket sales last season, there is no clean answer.
Why this matters
When ticketing data and your marketing tools don't connect, campaigns go to the wrong people, and you cannot prove what is working to leadership.
Teams that cannot connect ticketing data send post-event emails to people who did not show up. They promote membership upgrades to people who already hold a premium seat. They lose repeat attendees because follow-up is too slow and too generic. Leadership wants to know which campaigns drove ticket sales and which drove renewals — impossible when your ticketing system and CRM have never spoken.
For multi-brand groups, the problem is compounded. Each venue or production runs its own campaigns in isolation, so there is no shared audience view and no way to build the kind of long-term fan relationship that keeps people coming back season after season.
The solution
We do not just connect your Ticketmaster or Ticketek data to HubSpot. We build the CRM architecture that makes it usable, so your team can segment, automate and prove impact without asking IT for another spreadsheet.
With an integrated solution, your team can segment fans by real attendance history, not just purchase records. They can automate post-event follow-ups that go to the right people, trigger renewal journeys at the right time, and surface VIP or high-value audience segments without a manual export.
We design and build the CRM architecture inside HubSpot that makes this possible, including ticketing data integration, contact data modelling, automated engagement workflows, campaign templates, and the reporting dashboards your leadership team needs.
Every implementation is scoped to your environment: your ticketing platform, your audience model, your team structure and your commercial goals. We do not hand you a generic portal and walk away. We build the system your team can run.
Create a structured CRM model for fans, patrons, guests, members, donors, sponsors and brands. We map your ticketing data into HubSpot, build the audience data model and establish the reporting foundations your team will rely on
Launch targeted campaigns and journeys based on ticketing behaviour, attendance, membership status and audience type. This includes pre- and post-event communication, renewal and upgrade campaigns, lapsed audience reactivation, and VIP or corporate engagement.
Improve visibility across marketing, ticketing, membership and leadership reporting. We build attribution dashboards, AI-assisted segmentation and audience engagement reports so your team can see what is working and where to focus next.
