Your POS, booking and loyalty data connected to HubSpot so it actually drives guest campaigns.
We connect your POS, booking and loyalty systems into HubSpot, so your team can run personalised guest campaigns and prove campaign ROI without touching a spreadsheet.
Built for restaurant groups, venues and clubs that know their regulars but can't send them a personalised offer without someone pulling a list first.
The problem
Your POS knows who your regulars are. Your booking system knows how often they visit. Your loyalty program knows what they spend. But your marketing platform knows none of it.
Restaurants, venues and clubs sit on rich guest data. The problem is it lives in three different places, and none of them talk to each other.
POS platforms hold transaction data. Booking systems hold visit history. Loyalty and membership systems hold customer value. But none of it connects to your marketing platform.
So your team ends up:
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building campaign lists manually before every send
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missing the window to win back a regular who's stopped visiting
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sending birthday offers to guests who haven't walked in for months
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issuing renewal reminders to members who already renewed
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working from different guest records in every venue
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unable to tell leadership which campaign drove a cover or a booking
Why this matters
Personalisation is now the expectation. And repeat visits are what keep the business running.
Guests don't compare you to your competitors anymore, they compare you to every personalised experience they've ever had. A birthday message that references their usual table. A win-back offer that lands before they've forgotten you. A loyalty reward that feels earned, not generic.
When that level of communication isn't there, guests don't complain, they just visit less often. For hospitality businesses where repeat visits and member spend drive the majority of revenue, this is a problem. And when your POS, booking and loyalty data aren't connected to your marketing platform, you can't deliver personalisation at scale, no matter how well you know your regulars on the floor.
The solution
A HubSpot CRM built for hospitality - connected to SevenRooms, SwiftPOS and your loyalty platform.
Engaging.io connects your POS, booking, loyalty and membership data into HubSpot, then builds the system your team actually uses to run guest and member marketing.
That means a unified guest profile that pulls from every touchpoint: visit history, spend, loyalty tier, booking behaviour and membership status. On top of that, we build the segments, journeys and dashboards your team needs to run - visit-frequency segments, lapsed guest win-backs, loyalty tier upgrades, birthday and anniversary journeys, renewal sequences and member reactivation campaigns.
For leadership, it means a single dashboard with visibility across venue performance, campaign results and loyalty programme ROI. For the marketing team, it means campaigns that trigger automatically based on what guests actually do, not a list someone built last Tuesday.

Platform Requirement
Built on HubSpot
This solution runs on HubSpot.
HubSpot is the platform that holds your guest and member data, runs your automations, manages your segmentation and gives leadership visibility across venues and campaigns - all in one place.
For hospitality businesses managing multiple data sources, HubSpot removes the need to log into four different systems to understand one guest. It becomes the single place your team works from.
Think of it this way:
HubSpot = the platform your guest data lives in, your campaigns run from, and your reporting sits inside
Engaging.io = the hospitality expertise and architecture that makes it work for your business
If you already use HubSpot, we build inside your existing portal. If you're new to HubSpot, we help you select the right licence before implementation begins.
Core implementation areas
Each CRM project is scoped around your venues, memberships, customer journeys, booking systems and engagement goals.
Connect and structure customer, booking, POS, loyalty and membership data.
Includes:
- CRM architecture
- POS and booking integration planning
- customer properties
- venue or brand segmentation
- data quality review
- reporting setup
Outcome:
A clearer customer view across venues, visits and membership activity.
Launch automated campaigns that drive repeat visits and member engagement.
Includes:
- lapsed guest campaigns
- birthday and anniversary journeys
- loyalty workflows
- event promotion
- member communications
- email and SMS journey planning
Outcome:
More relevant communication and stronger customer activation.
Improve visibility across front desk, service, marketing and leadership teams.
Includes:
- service workflows
- Customer Agent planning
- venue dashboards
- campaign reporting
- guest feedback journeys
- training and enablement
Outcome:
Better insight, lower manual loa and more scalable hospitality engagement.
What your team gains
Move from generic campaigns to connected customer engagement
How it works
Launch with a structured education CRM plan
Build by hospitality CRM and integration specialists
Engaging.io has delivered HubSpot implementations for restaurant groups, venue operators and member clubs across the United States and Australia - connecting POS, booking and loyalty systems into a single CRM and building the guest marketing infrastructure on top.
Our hospitality work spans:
- POS and booking system integrations, including SevenRooms and SwiftPOS
- guest and member segmentation built from live behavioural data
- loyalty and membership journey design • lapsed guest and win-back automation
- hospitality reporting, service workflows and venue dashboards
Clients include Fink Group, Levantine Hill, Landers Pocket, Now Book It, Oolio and OrderMate.

Launch with a structured hospitality CRM model
Traditional CRM projects stall when teams need to design the customer data model and integrations from scratch.
Engaging.io helps you launch with:
- structured guest and member data
- booking and POS integration planning
- automated customer journeys
- reporting dashboards
- campaign templates
Your team focuses on driving repeat visits, not manually stitching together data.
Frequently asked questions
Yes. This solution is built inside HubSpot. If you already use HubSpot, we configure your portal. If not, we can help you select the right license.
Yes. HubSpot can connect to POS systems through APIs, middleware, connectors or custom integrations depending on the system.
Engaging.io has delivered SevenRooms and SwiftPOS integrations into HubSpot for Australian hospitality businesses. We connect guest booking data, visit history and loyalty status from SevenRooms into HubSpot, enabling automated win-back campaigns, birthday offers and loyalty tier journeys without manual list building.
HubSpot can automate lapsed guest campaigns, birthday offers, anniversary journeys, event promotion, membership renewal, loyalty updates and post-visit communication.
Timelines depend on integration complexity, data quality and the number of venues or brands involved. Projects can be delivered in phases to reduce risk.
When your booking or POS system connects to HubSpot, you can define what "lapsed" means, for example, a guest who has not visited in 90 days, and trigger a win-back campaign automatically when that threshold is crossed. The campaign can reference their last visit, their preferred venue, their loyalty status, and what they typically order. It runs without a team member needing to build a list or hit send.
Automated loyalty journeys in HubSpot work by connecting your POS or loyalty platform data to the CRM, then building workflows that trigger based on customer behaviour, visit frequency, spend tier, days since last visit, upcoming birthday. A typical set includes a welcome sequence for new members, a loyalty tier upgrade journey, a birthday or anniversary offer, and a win-back campaign for lapsed guests. We build these as part of the hospitality CRM implementation.
Ready to stop manually building campaign lists? Let us connect your hospitality data.
We’ll review your POS, booking, loyalty and membership systems, then recommend the right HubSpot implementation path.