You don’t have to be a fan of the team or even the sport of basketball to know the reputation of the San Antonio Spurs as one of the most storied, consistent franchises in the NBA. To build and maintain this kind of reputation, you have to constantly be on the lookout for ways to improve. After years of using Eloqua, the Marketing team at the Spurs were ready to make a change to a platform that would better help them communicate with their fans and intelligently report on those communications. Enter, HubSpot.