Fink is a hospitality business that manages a portfolio of restaurants in Australia. They pride themselves on the unique experiences they’re able to offer their customers – from exquisite service with stunning views to using only locally sourced ingredients. As long as the customer has an awesome experience and meal, Fink’s job is done, right? Wrong! Fink wanted to dive deeper and make their customers’ experiences feel even more special than they already were. Fink turned to Engaging to integrate their reservation system, Sevenrooms, with their HubSpot portal, so that they could use reservation and dining details to improve their ability to segment and target high value customers.