Case studies

How Xanterra unified 7 travel brands on HubSpot to power smarter, scalable marketing

Written by Kiara Robinson | Sep 16, 2025 10:59:09 PM

Xanterra Travel Collection® manages a portfolio of seven travel and hospitality brands, each operating across different destinations, audiences, and seasonal cycles.

Prior to working with Engaging, these brands relied on a collection of disconnected legacy marketing platforms for email, data management, reporting, and asset storage. As complexity increased, this fragmented ecosystem limited visibility, slowed execution, and introduced operational risk.

Xanterra engaged Engaging to fully migrate its marketing operations to HubSpot, replacing legacy systems with a single, governed platform designed to support multi-brand execution, measurable performance, and long-term scalability.