In the high-stakes world of live sports and entertainment, timing, personalisation, and agility are everything. For a major Miami-based stadium—home to a powerhouse NFL team and a rotating cast of global events—marketing had to move as fast as the fans expected it to.
With overlapping audiences, tight campaign windows, and multiple brand teams running side by side, they needed to evolve their marketing operations to match the speed of the action. The ambition was there—but the tools weren’t. That’s when Engaging.io stepped in to build a centralised, scalable system built for the pace of the game, using HubSpot Smart CRM.