My Health Record’s invisible marketing strategy
The nature of humans means we are often dubious about things we don’t understand. We’re always looking for the catch and waiting to be disappointed. The job of marketers (good ones at least) is to recognise this and make marketing not only engaging, but informative...
Blockchain: The good, the bad and the ugly
As a technology, blockchain is undoubtedly groundbreaking and is set to change how we do business in the future. However, blockchain is not the solution for everything. The very idiosyncrasies that make it such a brilliant solution for some applications, make it a terrible one...
Greed, Facebook and advancing the Blockchain
The recent explosion in blockchain and cryptocurrencies like Bitcoin and the thousands of knock-offs that followed, all promising to be the next big thing and to essentially make you rich, are all driven by one thing – pure greed. When you’re looking at a crypto...
Blockchain – guilty by association
Why cryptocurrency is giving Blockchain an undeserved bad name Until 2009, there were a grand total of 180 currencies in the world. Some of which have remained unchanged for over 900 years. Everyone one of those currencies had one thing in common, they were all...
Understanding smart contracts
To understand the significance of smart contracts, we need to first take a quick step outside the technical sphere to briefly understand the basics of contract law. Contract law is in essence, the regulations surrounding the formation of a binding agreement, knowingly entered into by...
Befuddled by Blockchain? You might want to check out these useful links…
We at Engaging.io are in the very fortunate position to have some very cluey tech people in our team. And while we now develop solutions for clients using Blockchain methodology, if I’m completely honest, it took me a very long time to get my head...