Case studies

Scaling a premium fitness brand: Function Well’s CRM & Marketing automation journey

Written by Kiara Robinson | Oct 24, 2025 1:53:41 AM

Function Well is a high-performance wellness and fitness hub in Brisbane, offering classes, recovery services, events, and multi-tiered memberships. With growth on the horizon, they needed to replace disconnected systems with a unified CRM that could scale their member experience—without losing the personal touch.