In the world of luxury travel and hospitality, experience is everything. For our client—an internationally renowned hospitality group offering high-end accommodations in stunning global destinations—experience goes far beyond their breathtaking architecture and world-class culinary offerings. It extends into how they connect with their guests before, during, and after each stay.
But behind the glamour, the marketing team was wrestling with a challenge: how do you manage marketing operations across two distinct hospitality brands (one in Australia and one in South America), each with their own personality and audience, while maintaining efficiency, independence, and data-driven decision-making?