---
title: HubSpot revamp for Cleverbean, an EdTech company
description: Custom HubSpot onboarding for Cleverbean transformed their lead nurturing and operations with scalable automation and CRM structure tailored for the education sector.
---

[Case studies](https://www.engaging.io/case-studies)

# [HubSpot revamp for Cleverbean, an EdTech company](https://www.engaging.io/case-studies/hubspot-revamp-for-cleverbean-an-edtech-company)

 Written by [Kiara Robinson](https://www.engaging.io/case-studies/author/kiara-robinson) | Oct 9, 2025, 4:35:45 AM

Cleverbean is an Australian education technology startup transforming the way primary school teachers approach literacy instruction. As the company scaled, it needed to move from manual workflows and Google Sheets into a robust CRM that could grow with them. With two key audiences—individual teachers and whole schools—Cleverbean needed segmentation, automation, and a better onboarding experience to continue delivering value and growing its footprint.

[View full post](https://www.engaging.io/case-studies/hubspot-revamp-for-cleverbean-an-edtech-company)

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