Great Place To Work helps organisations understand and improve their workplace culture, and recognises the ones that get it right through Certification and its Best Workplaces lists. In APAC, the organisation runs across eight markets, each with its own website domain, sales lead, marketing business partner and local commercial rules, all supporting the same global brand and the same survey and certification products.
That structure is the strength of the business and it is also what makes the systems side hard. Every market needs to look and feel local while the region needs to see one consistent view of its pipeline, its customers and its marketing performance. Great Place To Work came to Engaging.io to build that view, and to move a region off a CRM that could no longer support the way the team wanted to work.