Dream Vacations is part of World Travel Holdings, one of the largest travel franchise companies in the US. The business recruits prospective franchise owners, everyday people looking to turn a passion for travel into a business, through a structured, document-heavy sales process that spans weeks of nurturing, qualification, and legal due diligence.
With around 2,500 to 3,000 new franchise inquiries coming in every month, and seven dedicated Franchise Development Managers (FDMs) working those leads in parallel, getting the right information to the right person at the right time isn't a nice-to-have, it's the whole game. The systems running that process weren't connected, and the team had reached the point where manual workarounds were no longer a sustainable answer to the volume.