The Professionals is one of New Zealand’s largest real estate networks, with member offices located across New Zealand, selling residential, rural and commercial property and also offering property management services. With a large, geographically spread network of agents and offices, the business relies on its website and CRM as its marketing hub and responsible for generating leads and referrals to offices, salespeople and property managers, and is the connective tissue between head office, individual offices, and the property data flowing in from external systems.
As Professionals network has grown, Engaging.io (EIO) has grown alongside them as an ongoing trusted partner. In the dynamic industry of real estate Professionals and EIO have a programme of continuous improvement, with EIO building key features, functionality and infrastructure the business has needed at each stage of growth, from the website itself through to the systems running quietly underneath it. This case study focuses on some of the more recent work, and the challenges the Professional NZ team have overcome in the last few years with the support of Engaging.io as a growth partner.