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If you’re considering HubSpot as your CRM and use Ticketmaster to manage event sales, it’s time to connect the dots. We’ve built a custom integration between HubSpot and Ticketmaster’s Arctics platform that unlocks a previously unreachable layer of insight—fan behavior, ticket purchases, and attendance data—all inside your CRM.
This isn’t just a data sync. It’s a foundational integration designed to support marketing, sales, and operations teams in real time.
Why Integrate HubSpot with Ticketmaster?
Legacy systems often silo fan engagement data, leaving marketing teams unable to personalise outreach or respond quickly to changes in behavior. Our custom-built integration closes that gap—enabling you to:
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Centralise fan data in HubSpot
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Trigger campaigns based on real-time scan-in behaviour
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Segment audiences by purchase history, attendance patterns, and engagement
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Automate reporting and workflows without needing to manually juggle spreadsheets
This integration is ideal for entertainment brands, ticketing-based organisations, or any team ready to scale personalisation and automation around fan engagement.
How the Integration Works
Our solution processes structured ticketing data from Ticketmaster and pushes it into HubSpot through a flexible data infrastructure.
Batch Ingestion via SFTP
We start by ingesting Ticketmaster’s file drops—either daily or hourly—from their SFTP server. These include contact records, purchase history, and event-level attendance data.
Real-Time Attendance via API
We supplement batch data with Ticketmaster’s Scan-In API to pull attendance insights in near real-time. This unlocks opportunities to automate engagement based on actual event behaviour as it happens.
Data Processing with JinnSync
All ticketing records are pulled into a modern data warehouse—such as Databricks, Snowflake, BigQuery, or MySQL—and processed using our proprietary sync engine, JinnSync. From there, we map relevant fields directly to your HubSpot objects (Contacts, Deals, Tickets, or Custom Objects), preserving schema flexibility and future-proofing your CRM.
Built to Scale with You
The pipeline is designed to support tens of thousands (or millions) of rows without manual intervention. Whether you’re sending campaigns to thousands of attendees or analysing fan segments across multiple events, the infrastructure is built to keep up.
What You Can Do With It
Here are just some of the ways you can put this data to work once it’s flowing into HubSpot:
| Use Case | How It Works in HubSpot |
|---|---|
| Segment fans by behaviour | Group and target audiences based on purchase history and attendance |
| Trigger campaigns automatically | Send follow-up emails or SMS messages minutes after scan-in |
| Build dashboards and insights | Report on sales, attendance, and engagement in real time |
| Automate ticket follow-ups | Create nurture workflows based on event attendance or no-shows |
| Attribute revenue accurately | Link CRM activity to ticket sales for ROI tracking and forecasting |
Who This Is For?
This integration is ideal for organisations looking to unify ticketing and CRM data. If you fall into any of the categories below, this solution can be a strategic fit:
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Entertainment groups and venues needing centralised visibility of fan activity
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Sports teams and promoters seeking real-time segmentation and automation
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CRM and marketing teams looking to scale campaigns based on actual attendance
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Technical teams wanting a flexible pipeline that works with existing data infrastructure
Final Thoughts: A Smarter CRM Starts Here
For businesses that run on events, ticket sales are just the beginning. The real value lies in what happens after someone buys a ticket—how they engage, whether they show up, and how that experience feeds future campaigns.
With this integration, you don’t just bring ticketing data into HubSpot—you turn it into actionable insight.
Want to see how it works in your environment?
Contact us below to explore the setup, see a demo, or discuss a tailored implementation.