---
title: Blog | Michelle O'Keeffe
description: Michelle has been in marketing strategy for over 20 years. Michelle got involved in Engaging from Day 1 with the conviction of creating a business that ‘does great work with great people’, including clients, partners and staff. A born problem solver, she immerses herself in clients’ businesses and reconstructs their sales & marketing activities to ensure they operate to deliver directly on the business’ objectives. Michelle is passionate about maintaining a company and company culture that leaves the world a better place than we found it.
---

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#### [Advanced CRM Implementations + 1 more How to build a HubSpot CRM that holds up to compliance scrutiny Financial services teams often need better visibility, cleaner automation and stronger client engagement, but the CRM... Michelle O'Keeffe Sep 22, 2026 See More](https://www.engaging.io/blog/how-to-build-a-hubspot-crm-that-holds-up-to-compliance-scrutiny)

#### [Your source of truth: the practical guide to clean CRM data Your CRM should be the place your team goes for clear reporting, confident follow-up and better customer decisions. But... Michelle O'Keeffe Aug 17, 2026 See More](https://www.engaging.io/blog/your-source-of-truth-the-practical-guide-to-clean-crm-data)

#### [Digital Transformation & Change Mgmt + 2 more You paid for HubSpot, six months later, why has nothing changed? Your sales team is still logging deals in a spreadsheet. Your marketing reports are showing numbers no one trusts. The... Michelle O'Keeffe Aug 11, 2026 See More](https://www.engaging.io/blog/you-paid-for-hubspot-six-months-later-why-has-nothing-changed)

#### [Custom Integrations and Configuration Native connector or custom build? How to choose the right partner Most businesses we work with don't just run on HubSpot. They also rely on other software to manage bookings, ticket... Michelle O'Keeffe Aug 11, 2026 See More](https://www.engaging.io/blog/native-connector-or-custom-build-how-to-choose-the-right-partner)

#### [You've heard about lead generation but what about lead management? With new research showing businesses having an increased focus on leads and conversion, everybody is talking about lead... Michelle O'Keeffe Sep 30, 2025 See More](https://www.engaging.io/blog/youve-heard-about-lead-generation-but-what-about-lead-management)

#### [How to get Facebook notifications from the pages you actually LIKE Facebook is constantly changing how it delivers content to your newsfeed. With more and more marketing campaigns... Michelle O'Keeffe Sep 30, 2025 See More](https://www.engaging.io/blog/how-to-get-facebook-notifications-from-the-pages-you-actually-like)

#### [Befuddled by blockchain? You might want to check out these useful links... We at Engaging.io are in the very fortunate position to have some very cluey tech people in our team. Michelle O'Keeffe Sep 29, 2025 See More](https://www.engaging.io/blog/befuddled-by-blockchain-you-might-want-to-check-out-these-useful-links)

#### [HubSpot development & integration As Australia's best HubSpot Integration Agency, we've solved all manner of systems development & integration... Michelle O'Keeffe Sep 16, 2025 See More](https://www.engaging.io/blog/hubspot-development-integration)

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