We’ve been world-leaders in complex custom CRM integrations for over 10 years now. Our sweet spot is mid to enterprise-level clients who have complex data structures and integration needs across their entire tech stacks. Two years ago we decided to move forward exclusively to recommend HubSpot as our preferred CRM platform – we were fortunate… Continue reading HubSpot’s new Operations Hub – what does it mean for you?
Author: Michelle O'Keeffe
Michelle has been in marketing strategy for over 20 years. Michelle got involved in Engaging from Day 1 with the conviction of creating a business that ‘does great work with great people’, including clients, partners and staff. A born problem solver, she immerses herself in clients’ businesses and reconstructs their sales & marketing activities to ensure they operate to deliver directly on the business’ objectives. Michelle is passionate about maintaining a company and company culture that leaves the world a better place than we found it.
Blockchain – guilty by association
Why cryptocurrency is giving Blockchain an undeserved bad name Until 2009, there were a grand total of 180 currencies in the world. Some of which have remained unchanged for over 900 years. Everyone one of those currencies had one thing in common, they were all based on physical wealth. 2009 brought about the world’s first… Continue reading Blockchain – guilty by association
Licensed vs bespoke database options. Which should you choose?
Which database should I use? It’s a question we get asked a lot, and it’s rare we ever give the same answer. Whether a company who’s decided to invest in a new database or software product should buy an existing off-the-shelf package or have their own bespoke system developed depends on far too many… Continue reading Licensed vs bespoke database options. Which should you choose?
HubSpot development & integration
As Australia’s best HubSpot Integration Agency, we’ve solved all manner of systems development & integration challenges. And one thing is for sure: no two integrations are the same! You’ve just made a significant investment in a very cool Marketing Automation & CRM Growth Engine. We get it, you’re keen to just get started on all… Continue reading HubSpot development & integration
The un-rocket science to working out a marketing plan for your website
Anyone with an expensive MBA or post-grad Marketing degree will tell you that you will need one of those before you can be any good at marketing your business website. Codswallop. Mostly. I’ve worked with many business executives, owners and marketers to develop new plans for them, or fix existing plans that don’t work. And… Continue reading The un-rocket science to working out a marketing plan for your website
A digital agency’s tips to building an eCommerce website that actually works
So you’ve done the hard work… you’ve actually come up with an idea, built something, made something, have something you’re really good at to offer to others. Now all you need is your website and you’ll be a gazillionaire… No, most likely not. Or maybe you managed to build your own, and it’s been working… Continue reading A digital agency’s tips to building an eCommerce website that actually works
Befuddled by Blockchain? You might want to check out these useful links…
We at Engaging.io are in the very fortunate position to have some very cluey tech people in our team. And while we now develop solutions for clients using Blockchain methodology, if I’m completely honest, it took me a very long time to get my head around how this whole Blockchain, hashing, crypto thing works… all… Continue reading Befuddled by Blockchain? You might want to check out these useful links…
A great example of user generated content done absolutely right!
Fox AU Home Entertainment have put the call out to Australia’s most creative Alien fan, and holy moly, there are some fans with some serious skills out there! They’re currently running a competition for users to design their own Alien: Covenant movie poster featuring their favourite Alien from the film. The winning poster will be… Continue reading A great example of user generated content done absolutely right!
A brief history of Engaging Comms… it’s not War and Peace :-)
As we near the completion of our brand refresh, some of our newer members of staff liked the story of our evolution so much, they put together a little video. For those of you who have a few minutes where you have literally nothing else to do, we hope you enjoy!
What AI can, and can’t, do
Last week a few of us attended an intimate talk at The Florence Guild by Toby Walsh, professor of artificial intelligence at UNSW on what AI can (and can’t) do… even to us, who dabble in AI every day, it was a fascinating talk. As consumers, we hear many myths relating to AI, and we… Continue reading What AI can, and can’t, do
No outsourcing here, thanks.
I’ve lost count of the amount of times I’ve been approached by people & agencies almost forcing their outsourcing services on me, telling me how silly it would be of us not to accept their awesome offer of assistance… Not one of them asked me about the type of development work we do, who are… Continue reading No outsourcing here, thanks.
Mumbrella 360 2017 highlights
Todd, Fraser and myself attended this year’s Mumbrella 360 conference. We didn’t get to see all the sessions, but here’s a quick overview of what we think were the standouts: From Storytelling to the New Age of ‘Hypertelling’ Michael Yapp, Founder & Chief Creative Officer, The Zoo (Google’s creative think-tank for brands & agencies This… Continue reading Mumbrella 360 2017 highlights